From Engagement to Transformation: Transform Your Association with a Learning & Talent Marketplace

In the face of shifting member needs and rising challenges, associations are seeking innovative ways to maintain relevance and provide tangible value. With online course completion rates averaging just 60% and annual membership attrition rates climbing as high as 20% in some sectors, the need for impactful solutions has never been clearer.

This week, we explore how a private Learning and Talent Marketplace can help associations bridge the gaps, boost member engagement, and create new revenue streams.

Revolutionising Member Value

A private Learning and Talent Marketplace empowers members to document and certify their skills, set career goals, and access personalised, data-driven learning resources. Beyond traditional benefits, this digital platform offers associations the chance to:

• Provide career-enhancing opportunities to members.
• Increase engagement with auto-certification and real-time credentialing.
• Monetise training resources to ensure financial sustainability.

Take the example of the European Cybersecurity Association, which transformed member engagement through its marketplace, offering exclusive certifications and upskilling pathways that aligned with industry needs.

Key Features of a Learning and Talent Marketplace

1. Auto-Certification and Skills Passports

• Members can instantly validate and showcase new skills through a Skills Passport, boosting motivation and completion rates.
• Real-time credentialing provides immediate value, making learning more relevant and actionable.

2. Harnessing Skills Data with a Global Taxonomy

• Transform static skills data into a dynamic asset to track trends, forecast needs, and tailor member offerings.
• Use data insights to design targeted, high-value training programs that directly address industry demands.

3. Diversity and Inclusion through Skills 1st Matching

• Go beyond traditional qualifications by matching members with opportunities based on their skills, ensuring inclusive growth for members at all career stages.

A Pathway to Sustainable Growth

Associations implementing a Learning and Talent Marketplace find that it not only increases retention but also becomes a vital revenue driver. For instance, offering exclusive certifications and real-time insights adds tangible value to memberships, making associations indispensable partners in lifelong learning.

By aligning with the global shift towards Skills-First Learning, associations can secure their position as leaders in professional development while driving sustainable growth.

Join Our Masterclass: Build Your Own Marketplace

To explore how your association can implement a Learning and Talent Marketplace, we invite you to our Free Masterclass Webinar on 10th December 2024.

This session will cover:

• Launching and scaling a marketplace to engage members.
• Leveraging skills data to create future-ready solutions.
• Monetising learning pathways for financial sustainability.

?? Register Here to reserve your spot and receive exclusive insights. Spaces are limited, so act quickly to secure your seat!

At abodoo, we are dedicated to empowering associations to embrace the future of learning and talent development. Let’s transform skills gaps into pathways of opportunity and growth.

Vanessa Wainwright Founder & CEO, abodoo Bridging the skills gap with innovation and inclusivity.

Next Steps Contact us to explore how a tailored Learning and Talent Marketplace can drive engagement, inclusivity, and growth for your association.

Stay tuned for the next Skills Revolution newsletter, and thank you for being part of our community!

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