From embedded to orchestrated finance; Traditional banking vs. platform banking; What’s behind Stripe International’s $1bn losses?;
In this edition of Fintech Wrap Up, we explore the transformative shift toward platform banking, the evolution from embedded to orchestrated finance, and the scaling strategies fintechs use to achieve rapid growth.
Insights & Reports:
TL;DR:
Welcome back to another edition of Fintech Wrap Up! This week, we’re diving into some exciting trends reshaping the banking and fintech landscape.?
First, we take a closer look at the rise of platform banking , where banks shift from traditional models to offering customers a digital marketplace of services. This new approach, driven by regulations like PSD2, allows for better customer experiences and opens up new revenue streams, but it requires careful strategy and investment. Platform banking is set to be a game changer in the financial world.?
Next up, we explore the transition from embedded to orchestrated finance . As fintech matures, we’re seeing the re-bundling of services. Companies like Wise and Revolut are great examples of how fintechs expand by integrating additional products, creating a seamless ecosystem for their users. This bundling trend is particularly relevant for bancassurance, where the embedded finance model allows for personalization and increased loyalty.
Then, we shift gears to scaling fintechs. Moving from $1 million to $10 million ARR is the critical stage where companies go from a feature-driven business to a full-fledged platform. Companies like Netlify and Twilio illustrate how adding features and upsell opportunities can help fintechs expand their customer base and solidify their presence in the market.
We also take a deep dive into Airwallex’s business model. Founded in 2015, Airwallex grew rapidly by offering affordable cross-border payments, and now, it’s evolving into an embedded finance platform. Their ability to process transactions through their own network gives them a unique advantage, allowing faster, cheaper international transfers and positioning them as a leader in cross-border finance.
Lastly, we explore the Bank of Thailand’s Retail CBDC pilot, where over 4,000 users and 140 merchants tested a digital currency across live transactions. The test results offer a glimpse into the future of retail payments, showcasing the technical capabilities and real-world potential of central bank digital currencies.
Insights & Reports
Traditional banking vs. platform banking
Platform banking is a digital marketplace, owned and operated by a bank or another third party, that provides banking and nonbanking services. As with open banking, sharing of customer data happens only with customer’s consent. Moreover, platform banking also requires secure data transmission via APIs. The premise behind platform banking is that banks can serve customers better, engender more trust, and retain the customer relationship. Open banking enables and amplifies platform banking.
As described above, platform banking helps banks to better serve their customers by offering a suite of banking products and services in a marketplace model, where an existing customer can pick and choose products offered by different financial institutions. Platform banking may, in fact, be poised to change banking as dramatically as other digital trends has over the past decade. Figure below depicts how the relationship between a customer and their bank transforms from a one-to-one relationship to a one-to-many relationship.
A host of factors and trends are driving banking towards platform banking. Globally, regulators have been on the forefront of change; for example, the European Union introduced the Second Payment Services Directive (PSD2), leading to a disruption of the payments landscape. In the United States, though a regulatory push is not on the horizon, emerging market forces, such as declining profitability, a desire to find new revenue sources, and the entrance of “big tech” into financial services, are making a case for platform banking. In order to prepare and exploit opportunities presented by platform banking, banks will have to review near-term and long-term business goals and determine the optimal platform banking strategy. Banks will gravitate, based on their business, organizational, and technology maturity and goals, toward one of the three platform strategies: marketplace owner, marketplace partner, and utility provider. Each strategy requires varying degrees of investment and will have varying degrees of transformative impact.
From embedded to orchestrated finance
All technology innovation tends to go through phases of unbundling and re-bundling. After the best niche opportunities have been exploited, the market becomes fragmented and difficult for consumers to navigate. Subsequently, successful entities expand and offer more products. This process is cost-effective as it promotes cross-selling.
The standard playbook for startups, sometimes called ‘land and expand,’ is to go to market with a niche product that a small company can viably execute well enough to defend itself from existing players and where the unit economics work - particularly if some efficiency in either operation or distribution can be gained from a modern, digital approach. From this defensible beachhead, an expansion into further markets can be launched.
As fintech matures and winners begin to emerge, we are now in a phase of re-bundling, creating a particular market opportunity for bancassurance - a model that is, by definition, a bundling of insurance with banking.
The rebundling phase creates both the supply and the demand. The demand comes from platforms becoming aggregators, multi-product platforms like Revolut, which are searching for embeddable services, including embedded insurance, to add to their offering. The supply comes from successful niche fintech products, looking to grow the addressable market (and lower customer acquisition costs) for their product(s) by tapping into others’ distribution channels, and to lower average costs by spreading production costs over larger volumes.?
Curated News
Walmart Plans Instant Bank Payments, Cutting Out Card Networks
Walmart customers will soon have the option to pay directly from their bank accounts with instant transfers for online purchases. The enhanced feature is a flash point in the escalating tensions between merchants and the card networks setting the fees for payment processing.?
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