From Drills to Digital: Why I Finally Outsourced My Dental Practice's Marketing (And Why You Should Too!)

Hey there!?

I am a dentist by profession. If you're anything like me, the mere mention of "digital marketing" should puzzle you. I mean, I went to dentistry school to restore smiles, not to become a social media or SEO expert. But let me tell you, outsourcing my practice's digital marketing was one of the finest moves I made since purchasing that cutting-edge X-ray equipment.?

Here's my story.

Picture this: It's a Tuesday evening. I've just finished a long day of root canals. Instead of heading home to my family, I'm hunched over my computer, trying to figure out why our Facebook ad for teeth whitening isn't getting any clicks. I'm drowning in terms like "bounce rates" and "meta descriptions." All I can think is, "I didn't spend years mastering the art of the perfect crown for this!"

That's when it hit me…. Just like I refer my patients to an orthodontist for complex alignment issues, maybe it was time I referred my marketing to the pros. So, I did some digging (pun totally intended) and found Moobila, a digital marketing agency that specializes in healthcare.?

Best. Decision. Ever.

Here's why:

• They Speak "Google" So I Can Speak "Dentist"?

These folks know their way around a search engine like I know my way around a mouth. They optimized our website so that when people in our area google "partial dentures" or "tooth repair," guess who pops up first? Yep, us. More visibility means more patients in our chairs, not in the office down the street.

• My Team's Happier (and So Am I)?

Remember my Tuesday nights? Now they're for Netflix and naps. My office manager no longer has to juggle patient schedules and tweet schedules. She's back to doing what she does best—making our patients feel like family from the moment they walk in. Happy team, happy patients, happy me.

• It's Actually Saving Us Money (Seriously!)?

I'll admit, I winced a bit at the agency's monthly fee. But then I did the math. Hiring a full-time marketing person? Expensive. Training them? Time-consuming. The agency, on the other hand, came ready to roll with a whole squad of experts and a truckload of fancy tools. They track every penny we spend on ads and tell us exactly how many new patients it brings in. Turns out, we're getting more bang for our buck than ever before.

• They Make Us Look Good (Like, Really Good)?

Our social media used to be a ghost town. Now? It's buzzing! The agency posts engaging content that actually sounds like us. It's not just about looking professional; it's about showing our community that we're real people who genuinely care.

• They Keep Us Squeaky Clean (Legally Speaking)?

Did you know there are rules about how we can advertise our services? Yeah, neither did I. But our Moobila does. They make sure everything we put out there is HIPAA-compliant and follows advertising guidelines. One less thing for me to worry about between placing implants and perfecting veneers.

• They're Like GPS for Our Practice's Growth?

Every month, they sit down with us and show us these nifty reports. We can see how many people booked appointments after seeing our Google Ad, or how our email about the dangers of DIY teeth whitening led to a surge in professional whitening sessions. It's like having a roadmap for our practice's future.

• They're Always One Step Ahead?

Just when I think I've got a handle on this digital stuff, something new pops up. Last year, it was all about Facebook. This year, it's Instagram. Moobila stays on top of these trends so we don't have to. They keep us relevant without me having to ask my teenage daughter what the latest slang means.

Look, I get it. Handing over any part of your practice feels weird at first. But here's the thing: you wouldn't expect your patients to fill their own cavities, right? So why try to fill your marketing gaps yourself?

Outsourcing our digital marketing hasn't just brought in new patients; it's given me my life back. I'm a better dentist because I'm focused on dentistry, not on deciphering digital analytics. And our practice? It's thriving.

So, if you're still wasting your precious evenings trying to be a marketing maven, take it from this once-skeptical dentist: call in the pros. Your patients' smiles (and your own) will thank you for it.

Now, if you'll excuse me, I've got a root canal to rock. But hey, watch our Insta highlight later for "Laugh a Lil’"—the agency's idea, not mine! ??