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How can you improve your dealership's website?

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Your dealership's website is your online showroom, where potential customers can browse your inventory, learn about your services, and contact you for more information. But how can you make sure your website is effective, user-friendly, and optimized for conversions? Here are some tips to improve your dealership's website and attract more leads.

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Peter Smith

Sales Strategist specializing in disrupting the Retail Automotive Sales Arena focusing on post-COVID market adaptation,…
Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training…
Faith Waraki

Senior Business Growth Lead Associate| Strategy Advisor|Client Acquisition|Retention|CRM|Women in…

1 Choose a responsive design

A responsive design is one that adapts to different screen sizes and devices, such as desktops, laptops, tablets, and smartphones. A responsive design ensures that your website looks good and functions well on any device, which is important for reaching mobile users and providing a seamless experience. A responsive design also helps with SEO, as Google prefers websites that are mobile-friendly and fast-loading.

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Faith Waraki

Senior Business Growth Lead Associate| Strategy Advisor|Client Acquisition|Retention|CRM|Women in E-Mobility|Innovation|ESG Sustainable Energy Advocate|SDG 5,7,8,11|STEM Platforms Passionate Youth Mentor| RE?UP-Skilling?
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A dealership website serves as a gateway to connect with customers and showcase the inventory of a car dealership. It acts as a digital showroom, allowing potential buyers to explore available vehicles, compare prices, and gather essential information.

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2 Optimize your content

Your content is what communicates your value proposition, showcases your inventory, and persuades your visitors to take action. Therefore, you need to optimize your content for both search engines and humans. This means using relevant keywords, titles, headings, and meta tags to help your website rank higher on search results. It also means writing clear, concise, and engaging copy that highlights your benefits, addresses your customers' pain points, and includes strong calls to action.

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3 Use high-quality images and videos

Images and videos are powerful tools to capture your visitors' attention, showcase your products, and build trust. However, you need to use high-quality images and videos that are relevant, appealing, and informative. Avoid using generic stock photos or low-resolution images that can hurt your credibility and professionalism. Instead, use original photos and videos that feature your actual inventory, staff, and facilities. You can also use images and videos to demonstrate features, benefits, and testimonials.

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Faith Waraki

Senior Business Growth Lead Associate| Strategy Advisor|Client Acquisition|Retention|CRM|Women in E-Mobility|Innovation|ESG Sustainable Energy Advocate|SDG 5,7,8,11|STEM Platforms Passionate Youth Mentor| RE?UP-Skilling?
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strategically linking relevant content, CONSISTENTLY collaborating with other websites for backlinks, optimizing image tags, enhancing page titles and meta descriptions, using structured page titles, and incorporating videos, car dealerships can create an optimized online presence to drive traffic and increase sales

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4 Simplify your navigation

Your navigation is the menu that guides your visitors through your website and helps them find what they are looking for. A simple and intuitive navigation can improve your user experience, reduce bounce rate, and increase conversions. To simplify your navigation, you should limit the number of menu items, use clear and descriptive labels, group related pages together, and provide a search function. You should also make sure your navigation is consistent and visible on every page.

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5 Implement live chat

Live chat is a feature that allows you to interact with your visitors in real time and answer their questions, concerns, and objections. Live chat can help you increase customer satisfaction, engagement, and loyalty. It can also help you generate more leads, as you can capture your visitors' contact information, qualify their needs, and guide them to the next step in the buying process. Live chat can also reduce your response time and costs, as you can handle multiple conversations at once.

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6 Track and measure your performance

The final tip to improve your dealership's website is to track and measure your performance using analytics tools. Analytics tools can help you understand how your visitors behave on your website, what pages they visit, how long they stay, where they come from, and what actions they take. You can use this data to identify your strengths and weaknesses, test different elements, and make data-driven decisions to optimize your website.

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Faith Waraki

Senior Business Growth Lead Associate| Strategy Advisor|Client Acquisition|Retention|CRM|Women in E-Mobility|Innovation|ESG Sustainable Energy Advocate|SDG 5,7,8,11|STEM Platforms Passionate Youth Mentor| RE?UP-Skilling?
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Conduct A/B testing, optimize website forms, and create compelling call-to-action buttons to maximize conversion rates. By continuously monitoring website performance and implementing CRO strategies, car dealerships can improve the user experience, increase conversions, and enhance their online presence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Peter Smith

Sales Strategist specializing in disrupting the Retail Automotive Sales Arena focusing on post-COVID market adaptation, team rebuilding, and data-driven sales growth.
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Digital retailing is changing faster than the latest fashion trends and for most its very hard to keep up. However... The biggest advice I can offer is understand your business. If you are at 100% absorption rate for Fixed Operations let them have predominant landscape on your website. Think of it... Look to how many customers each department interacts with on a daily scale using that as your first part of the matrix. Next look to profitability, revenue vs net on a percentage. Finally, add your multiplier for a growth factor. This will give you your RE measurement for the site. People see fancy pictures everywhere give them relevant content and they will love it. Finally... Do an audit monthly, on all platforms and operating systems.

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Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training Department Management || Customer Journey Mapping for Sales and Service | Accessory Sales Coaching |
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Improving your dealership's website involves several key strategies to enhance user experience and drive more sales. Ensuring mobile optimization for seamless browsing on smartphones, implementing user-friendly navigation, and providing high-quality visuals and detailed vehicle listings are essential. Incorporating customer reviews and testimonials builds trust, while real-time inventory management and easy contact forms streamline the buying process. Regular updates and maintenance ensure the website remains current and optimized for performance.

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How can you improve your dealership's website?

1

2

3

4

5

6

7

1 Choose a responsive design

2 Optimize your content

3 Use high-quality images and videos

4 Simplify your navigation

5 Implement live chat

6 Track and measure your performance

7 Here’s what else to consider

Automotive Sales

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How can you improve your dealership's website?

1

2

3

4

5

6

7

1 Choose a responsive design

2 Optimize your content

3 Use high-quality images and videos

4 Simplify your navigation

5 Implement live chat

6 Track and measure your performance

7 Here’s what else to consider

Automotive Sales

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