From Distracted to Driven: How setting SMART Goals can transform your online business

Let me tell you a story about my friend, Aunty Jemimah, who had a passion for handcrafting furniture and selling it online. She always wanted to create unique pieces that her customers would treasure for a long time.

Aunty Jemimah had an online store that was doing pretty well, but she had a problem. She was constantly bombarded with information and advice from other business owners on social media, and she found herself adopting their practices without fully understanding how they would benefit her business.

As a result, she became disoriented and lost sight of her business goals. She couldn't answer the simple question, "What do I want to achieve with my business?" because she was so caught up in trying to keep up with the latest trends and techniques.

Aunty Jemimah's story: Overcoming the pitfalls of social media and staying true to your business goals

Aunty Jemimah's story is not unique; many online business owners face similar distractions while trying to navigate the highly competitive online marketplace.

It's easy to get lost in the multitude of opportunities the internet presents, but it's also easy to get distracted. You might spend time reading an article, watching a video, or taking an online course, yet still struggle to maintain focus.

Social media platforms such as Instagram, Facebook, and Twitter are often guilty of diverting our attention, causing us to waste hours scrolling through content without achieving any tangible progress.

To succeed in the online world, businesses must establish clear goals and maintain focus. Aunty Jemimah's experience taught her that it's crucial to evaluate which online practices suit her business best before adopting them.

It's important to reflect and ask ourselves, "What do I want to achieve with my website and social media channels?" This question helps businesses stay on track and remain focused on what really matters.

Finding clarity and purpose in your online business journey with the first law of Sam's Six Laws

?As I sit in my office, memories of the challenges my online business faced flood my mind. The vastness of the internet and the cutthroat competition made me feel overwhelmed.

I learned that setting specific goals is crucial for success. This led me to create "Sam's Six Laws," where the first law emphasizes the importance of understanding your goals as the first step towards achieving them.

Understanding the goal you're trying to hit is the first step to reaching it.

To succeed in growing your online business, you need to know exactly what you want to achieve and set a SMART goal to guide you there.

Setting a SMART goal enabled us to remain focused and make progress towards achieving our vision.

As I honed my approach, I recognized that this law was applicable to all online businesses. In order to thrive in the crowded online marketplace, entrepreneurs needed a clear understanding of what they wished to achieve and how they intended to achieve it.

In the upcoming week, I intend to delve deeper into these six laws for effective online business success, beginning with the first law of really comprehending your goal. As a marketer, I am thrilled to help others navigate the intricacies of the digital world and achieve their own goals.

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Samuel Alabi

March 6th, 2023