From Digital Art to Ads: My Journey with Midjourney
Robin Samuel
Marketing Head | Building Brands with Purpose and Creativity | e4m Digital & Social Samosa 40u40
When I first tried Midjourney, I saw it as a fun tool for creating unique digital art. However, as I've gotten better at using it, it could be a real game-changer for image and display ads.
Why the change in perspective? Simple - I've figured out (a little better) how to use Midjourney prompts effectively.
Recently, I put together an ad in just 15 minutes. Creating these ads would've typically taken a day or even a week!
Here's what I've learned so far:
- The more detailed you are, the better the output.
- When mixing people/animals with other elements, create them separately first.
- Grasping the concept of weightages (::) and Image prompts can be tricky but thrilling.
- Experiment with variations until you hit the sweet spot.
The best part it enabled you to create images which may not be possible for a human designer like the one below.