What do you do if you're a B2B marketer trying to keep up with the latest advancements in technology?

Consider doing these: - Continuous Learning: Stay updated through online courses, webinars, and industry events. - Networking: Join B2B marketing communities, attend conferences, and engage with industry leaders. - Research and Analysis: Regularly read industry publications, research reports, and case studies. - Experimentation: Test new technologies and strategies in your campaigns to stay ahead. - Collaboration: Work closely with your team and cross-functional departments to share insights and knowledge. - Vendor Partnerships: Build relationships with technology providers for early access to innovations. - Feedback Loop: Gather feedback from customers and colleagues to identify emerging trends and technologies.

La tecnología avanza a pasos agigantados, y lo que hoy es una innovación, ma?ana puede ser obsoleto. La clave está en desarrollar una mentalidad de crecimiento que vea el cambio como una oportunidad, no como una amenaza. Integrar la cultura de la innovación dentro de tu equipo no solo impulsa la adaptabilidad sino que también atrae talento y mantiene a tu equipo motivado y comprometido.

The first step in keeping up with the latest technology is realizing that technology is always changing. The best way is welcoming that change. Once you think you’ve got the hang of a certain technology, there is an update or a different technology that you’ll have to study and master. Embrace the change and be comfortable with feeling uncomfortable.

In today's tsunami of tech tools, it is easy to keep hopping from one tool to another without actually deriving any tangible benefits. Start with your marketing vision and view technology as a tool (in literal sense) to achieve your vision. * Be curious to the tools you see, hear, and learn * Develop questions on what you would need to achieve your outcomes, in your marketing strategy * View tools are fillers for the gap to achieve the outcomes at speed, quality, and scale * Design experiments to pilot, adopt, and scale

As a seasoned B2B marketer, I believe staying ahead means embracing change wholeheartedly. It's about fostering a culture where learning never stops and being open to trying out new tools and platforms. By staying curious and adaptable, we can harness the latest advancements in technology to drive our marketing efforts forward and stay ahead of the curve.

Great leaders spend at least 5 hours a week on learning alone. Billionaires like Buffett spend half their time reading. There's no excuse to stay uneducated in a fast-moving industry. Podcasts, books, newsletters, B2B influencers, Slack communities. Infinite knowledge at the tip of your fingers for free or the price of a couple cups of coffee. Learning has never been easier and cheaper in human history.

Play around with the newest tech in your personal life. Be adventurous. Sign up for new tools to try out. Insist that the latest technology be used at least once a week

Nothing works better than continuous and consistent learning. The "know it all" attitude can backfire. Its also crucial to engage with senior experts and leaders who can guide you along the way, and share their success stories. Try to explore domains you haven't explored before, and improve your existing areas of expertise.

B2B marketing & tech move at lightning speed, so stay relevant by embracing continuous learning: ● Industry resources (blogs, tutorials, courses, etc.) are your friends. ● Cultivate a growth mindset: experiment, test & adapt. ● Network with peers at industry events & seek mentors. ● Internally, collaborate with sales & other teams. ● Focus on relevant technologies & invest in team training. The key to being successful in your marketing career is to never stop learning & growing.

Play around with the latest tech Have a pool of experts who will be able to give you a few mentoring sessions Read regularly about the way that piece is tech is having newer use cases

La sabiduría colectiva es un recurso invaluable. Ampliar tu red más allá de tu zona de confort puede abrirte a nuevas ideas y perspectivas. Considera cómo las lecciones aprendidas en industrias aparentemente no relacionadas podrían aplicarse de manera innovadora en tu contexto.

In my experience, platforms like LinkedIn, engaging with industry podcasts, and discussions with counterparts at partner companies have been invaluable for staying up to date on B2B marketing technology trends. This approach not only cultivates a sense of community with people who understand your world but also opens up a wealth of insights into the latest technological innovations and their practical applications. Through these interactions, we gain firsthand knowledge of how to integrate new tools into our marketing strategies, making the technological landscape less intimidating and more navigable.

Conecta con los instructores de los cursos que realices. Es probable que estos estén bastante actualizados y compartan las novedades del sector en su feed.

Networking is key in our field. Building connections with others in B2B marketing helps us stay in the loop with tech advancements. It's like having a bunch of buddies who share tips and tricks on the latest gadgets.

I've heard many say that "your network is your net worth". You can always become the smartest person in the room on a given topic, but if you know the right people, that will open infinitely more doors for you. In my experience, I try to approach networking not in the often misconstrued way of "getting something out of the relationship"... but what can I do for someone else? Having a servant's approach will often lead to more opportunities than a self-centered one and more fulfillment.

Researching and understanding what the competition is doing, especially when it comes to new technology is a great way to know where to focus your efforts. Look into what they are doing, does it make sense for you with your current strategy to do. Monitor outcomes and be ready to shift if you see value in the new technology for your customers and business.

As a seasoned B2B marketer, staying ahead in tech means keeping tabs on what rivals are up to. It's not about copying, but learning from their moves. Checking out their online game helps us spot where we can improve and spark fresh ideas.

Observa a tus competidores no solo para seguir su ejemplo sino para aprender de sus errores y descubrir oportunidades no explotadas. Piensa en cómo puedes ofrecer algo único que te diferencie claramente en el mercado. A veces, la inspiración viene de donde menos lo esperas.

As an experienced B2B marketer, I believe investing in new technology is like navigating a constantly evolving landscape. It's not just about jumping on the latest trend but rather strategically choosing tools that genuinely benefit our goals and enhance our relationship with customers. It's a balance of weighing the potential ROI against the risks, always keeping our focus on how technology can make our work more efficient and our customer experiences better.

La tecnología por sí misma no es una solución mágica. Su adopción debe ser considerada y alineada con los objetivos estratégicos de tu negocio. Antes de hacer una inversión, considera cómo esta tecnología se integra en el flujo de trabajo existente y cuál será su impacto real en los resultados.

Actively engage with industry forums, webinars, and conferences to stay informed about emerging technologies and trends in B2B marketing. Networking with peers and participating in discussions can provide valuable insights into real-world applications and best practices. Furthermore, consider forming partnerships or collaborations with technology vendors or experts who can offer guidance and support in implementing new tools effectively. Embracing a culture of continuous learning and adaptation will empower you to stay ahead of the curve in leveraging technology to enhance your B2B marketing efforts.

El miedo al fracaso es el mayor enemigo de la innovación. Adoptar un enfoque de prueba y aprendizaje permite a tu equipo explorar nuevas ideas sin el temor de cometer errores. Recuerda, cada "fracaso" es simplemente un paso más hacia tu próximo éxito.

one thing that has worked for me is to follow thought leaders that you respect on social (Linkedin, Twitter, Youtube), but diversify the people you follow. they will be invested to reach you something and often, new tools get shared that you can be part of the early adopter and use :)

En este viaje hacia la innovación, mantén siempre en el centro a tu cliente. La tecnología debe servir para enriquecer la experiencia del cliente y ofrecer valor real, no solo para impresionar con nuevos artilugios. Escucha activamente a tu audiencia y deja que sus necesidades y retroalimentación guíen tus experimentos tecnológicos.

Continuous learning is not just a professional habit; it's a mindset that fosters growth and adaptability in an ever-changing world. Beyond acquiring technical skills, it's about embracing curiosity, seeking diverse perspectives, and challenging assumptions. It's about being open to new experiences, whether it's attending industry conferences, networking events, or engaging in cross-disciplinary learning. By continuously expanding our knowledge and challenging ourselves, we not only stay relevant but also inspire innovation and creativity in our work. So, let's embrace the journey of lifelong learning, for it is the key to unlocking our full potential in both our personal and professional lives.