From Customer-Centric to TriValue: A new mindset for volatility

Many executives operate with a customer-centric mindset that puts the customer experience first. However, in the face of increasing complexity and disruption, this narrow focus risks imbalance and hinders company-wide agility. By shifting to a TriValue mindset that incorporates the perspectives of multiple stakeholders, companies can improve their resilience.

Customer-centricity focus brings many benefits, such as increased motivation and alignment around client needs. But focusing on a single value dimension and neglecting the interdependent system is dangerous in times of exponential change.

When disruption occurs, companies that focus only on the customer can no longer balance long-term investments, workforce wellbeing, environmental impact, and other important priorities. Without a TriValue perspective anchored in shared progress, difficult decisions are postponed.

Leaders fall prey to self-limitations such as short-term bias and risk aversion. They cling to once-successful models instead of reimagining the future. Collaboration suffers as internal groups compete for resources and attention.

The TriValue framework balances these constraints by considering mutual benefit in three key dimensions:

• Customer value - Experiences that move customers forward
• Company value - Sustainable business models in times of volatility
• Workforce wellbeing value - An environment in which people can grow

This balanced approach identifies interdependencies, trade-offs, and opportunities for shared value. It combats silo thinking by integrating the priorities of different groups.

TriValue companies develop strategies and make decisions based on a shared vision and progress. They continually improve how they identify, mobilize, and innovate capabilities across the organization. People feel valued and empowered to contribute their perspectives and develop solutions together.

With the TriValue mindset, leaders overcome limiting assumptions from the past. They develop contextual intelligence, foresight, and growth-oriented mental models to lead in the midst of ambiguity. Reinvention becomes a capability for the present and future.

Trivalue Company model also includes Future Thinking. A new approach for organizations to navigate the future.

Organizations can overcome any challenge by focusing on mutual benefit, transparency, and collective potential (shared progress) and take their boldest steps forward.

The future requires a new financial and value-creation model to address today's organizational challenges. We cannot solve systemic problems with the same mindset that caused them in the first place. However, if we embrace mutual benefit, transparency, and collective potential through shared progress, organizations can overcome any obstacle and take their boldest steps forward.

Know more about the TriValue Company model here