From Cornwall to Crewe, or the Media’s Air Raid on British Railways

From Cornwall to Crewe, or the Media’s Air Raid on British Railways

Media across the UK recently reported that Kristina Coulson flew from Cornwall to Manchester via Málaga to collect her new car to save money (Vergnault 2025; Telegraph Reporters 2025; Mee 2025; Black 2025; SWNS/Pell 2025; Pell et al. 2025; etc.).

Which stratagem did the media use?


Source: Telegraph Reporters 2025

Number 26: “Point at the mulberry tree, but curse on the acacia”. A proxy is aimed at instead of the target person (Senger 2004: 399-439).

Britain's media seized on Coulson's story to attack its national rail system, which is considered inefficient and overpriced. The question was how it could be that a round trip to Spain could (theoretically) be faster and (practically) cheaper than a single train journey within the country's borders.

Although all media outlets directly or indirectly confirmed that Kristina and her husband took help from a Facebook group of extreme travelers, the BBC directly addressed Cornwall's Great Western Railway, which is only 2.2 percent more expensive than the EU average (Mee 2025), but whose fares are, by their own admission a jungle (especially when booked at short notice) (Black 2025).


Conclusion

Britain's media didn't cover Coulson to tell her story, but to use her as a catalysator to address a much larger criticism of the structural problems of Britain's railroads.

Indirect is often cheaper and faster than taking the straight route. Otherwise, the media would directly criticize the British railway system - but who cares?


You may also be interested in:


Sources

  1. Black, Erin (2025): Woman travels to Manchester via Spain to save cash. In: BBC, 29.01.2025. Online under https://www.google.com/amp/s/www.bbc.com/news/articles/ce3n23ex14lo.amp, last checked on 02.02.2025.
  2. Mee, Sarah-Jane (2025): Couple save hundreds by flying to Spain - rather than take train from Cornwall to Crewe. In: Sky News, 27.01.2025. Online under https://news.sky.com/story/couple-save-hundreds-by-flying-to-spain-rather-than-take-train-from-cornwall-to-crewe-13297941, last checked on 02.02.2025.
  3. Pell, Miranda; Owen, Cathy; SWNS (2025): Woman flies to Manchester via Malaga as it was cheaper than a direct train. In: Wales Online, 28.01.2025. Online under https://www.walesonline.co.uk/news/wales-news/woman-flies-manchester-via-malaga-30877510, last checked on 02.02.2025.
  4. Senger, Harro von (2004): Strategeme. Band Zwei (Strategeme 19-36). Bern: Scherz Verlag. 3rd ed.
  5. SWNS; Pell, Miranda (2025): Woman flies to Manchester via Malaga to pick up her new car, and 'it was a no-brainer. In: Manchester Evening News, 27.01.2025. Online under https://www.manchestereveningnews.co.uk/news/uk-news/flew-manchester-airport-via-spain-30871523, last checked on 02.02.2025.
  6. Telegraph Reporters (2025): Cornish couple avoid sky high train fares by flying via Malaga to Crewe. In: The Telegraph, 26.01.2025. Online under https://www.telegraph.co.uk/news/2025/01/26/cornish-sky-high-train-fares-by-flying-via-malage-crewe/, last checked on 02.02.2025.
  7. Vergnault, Olivier (2025): Mum flies to Malaga and back to pick up car in Crewe because it's cheaper than the train. News. In: Cornwall Live, 26.01.2025. Online under https://www.google.com/amp/s/www.cornwalllive.com/news/cornwall-news/mum-flies-malaga-back-pick-9894129.amp, last checked on 02.02.2025.

#36stratagems


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