From Content Strategy to Traffic Growth

You can't grow your website traffic without content, and that's a scientific fact! Before even starting to write you need to do some homework, first.

In my previous article From Keywords to Content Strategy I listed the process that you have to go through in order to have a full blown content strategy with an article calendar including all the scheduled pieces in it. Psst, there is a FREE 2019 Content Calendar for download in the article.

In this one I will take things even further. Now that you have the calendar in place and your strategy is completed in regards to promotion and all that. Let's take it up a notch.

Posting articles and sharing on social media alone is okay, but this is not enough if you want to increase your website traffic.

So, what else can you do with your already created content? Easy, create topic clusters and pillar pages. What is a pillar page? This is simply put a page on your website that dwells on a broad topic in-depth and has hyperlinks to the so called topics which create a cluster of related content.

In the example in the picture above you can see that broad topic is Digital Marketing and you see all the topic clusters connected to it. You can also see that through time a topic can become a pillar page itself, like the Search Engine optimization one.

Here's the topic cluster model explained in a video by HubSpot.