From Confused To Focused: How To Make Prospects’ Journey Easier

Have you ever heard the phrase,?

A confused mind never buys?

It simply means that if people don’t understand something they won’t buy it.

So it’s very important that our informational content helps move our people from confused (or unknowing) to focused and clear.

This is one reason single-purpose landing pages/websites can be so powerful. There are no distractions to pull your prospects’ focus away from the reason they went there. (But that’s another story for another email.)

So, how do we keep people’s focus?

One way is by creating sequencing within our paid ads.?

Your paid ads can be designed and programmed to be seen in order; ad #1, ad #2, and ad #3 and you can set the ads to only be seen once the previous one has been watched.?

This gives you an opportunity to use the cold, warm, and hot ways of talking to prospects and customers that we talked about a few days ago.?

Ex.?

Ad #1

Hey puppy owner,

If your little pal is chewing everything in sight you’d probably like to know how to make him stop, right? Click here if you’d like a copy of the 7 Keys to stop Fido from chewing everything in sight eBook.

Ad #2

Is the new little puppy still chewing everything in sight?

As a puppy owner, just like you, my little pal went through that crazy chewing phase too. That’s why I created the 7 Keys to stop Fido from chewing everything in sight ebook that I recently showed you. The tips that worked best for me from the book were numbers 2, 5 and 7.?

Have you tried those yet? Tell me in the comments which tips are your favorites.?

Ad #3

You recently downloaded the 7 Keys to stop Fido from chewing everything in sight ebook.

Did you know you can get the enzyme spray from key #5 at my imaginary pet store? Or for your convenience you can order it online at www. Blah blah blah . com

When you implement techniques like this it helps to smooth out your prospects’? journey from not knowing you to becoming a raving fan who wants to buy everything you have.?

And it keeps them focused.

See you Tomorrow!