From Concept to Reality: Your New Build Timeline for Effective Trade Show Marketing

Building a new trade show exhibit can seem like a monumental task, but a well-planned timeline and a series of key milestones, it becomes a smooth and successful journey. This process can take as long as a year or as short as a month. But remember: You can have it cheap(er), fast, or good. But you can only pick two. So your best bet is to start sooner so that you can have it cheap(er) and amazing!

EDE's Senior Project Manager Scott van Hees says the best time to start planning your next exhibit is the day after your trade show ends. If you’re looking for the sweet spot, really get the ball rolling about seven months before you need the exhibit.

Here’s a comprehensive guide to ensure your next exhibit is a showstopper and maximizes your trade show marketing efforts, with expert advice from Scott.

Spoiler alert: It’s easier than herding cats. Which is Scott's specialty!

What You'll Learn:

• Planning & Strategy
• The RFP Process
• Partner Selection
• Finalizing the Design
• Staging & Logistics Planning
• Marketing Push
• Showtime Execution
• Advice for Event Marketers