From Concept to Commercial: The Future of AI in Advertising and How DOOH/CTV Can Win ??
OOH Insider
Top U.S. Business News podcast about all things D/OOH. From programmatic trading and data to CMO insights, on-demand.
What Did You Miss?
In case you missed last week, we had an insightful conversation with Ravi P. , Founder of SWYM.ai , where we continued our exploration of supply path optimization (SPO) and the implications for brands and DOOH publishers alike.
If you haven't listened yet, be sure to check it out (here )!
Upcoming Episode: Evolution of a DSP
Next week, we’re excited to welcome Jeromy S. , a well-known figure from Twitter and LinkedIn, and the founder of Daypart.AI . We’ll dive into the evolution of Daypart from a DSPs, to AI media buying, and why they believe B2B companies should be marketed like consumer brands. Be sure to subscribe so you don’t miss it!
Special Event Alert: Placer AI Discover NYC???
Mark your calendars! There are only six weeks left until the Placer AI Discover event on December 10th at Chelsea Pier in New York City. We have a special offer for you: save 70% on registration! Visit TheOOHinsider.com and use promo code OOHinsider70 to bring your ticket price down to just $119.
Today's Guest: Jonathan Moffie of Streamr AI
In today’s episode, we had the pleasure of speaking with Jonathan Moffie , Founder of Streamr AI, a Generative AI platform that is unlocking long-tail demand for CTV and DOOH publishers.
Live Demo of Streamr AI
Jonathan showcased a live demo of Streamr, showing us how the tech works and just how easy it is to create and launch a commercial using AI. With just a business name or URL, users can generate an ad in seconds, edit it in real-time, and launch it on platforms like Netflix and Hulu...or YOUR DOOH network!
Key Features:
Jonathan shared a success story about a fitness influencer who created and launched a commercial in just 30 seconds while training a client. This ease of use is a game-changer for small and medium-sized businesses looking to enter the CTV/DOOH space where having the right creative assets can be a barrier to entry (and key to unlocking ad dollars).
A note from the host: In a recent conversation with an executive at Amazon, they shared that their new AI Audio Ad Generation tools are unlocking incremental ad budgets from Fortune 500 companies who "didn't have the right assets" so this is a problem worth solving at every level of scale, local or global.
The Vision Behind Streamr AI and The Future of AI in Advertising
Jonathan walks us through the initial problem they aimed to solve, how they got to where they are today, and walks us through the vision and roadmap for the future.
Two Core Challenges:
Streamr AI is focused on licensing its technology to publishers to enable them to offer self-serve ad-buying experiences to SMBs and Tier 2/3 agencies.
The Future of AI in Advertising
Looking ahead, Jonathan hinted at exciting developments with Gen AI 3.0, which aims to create more realistic commercials without the "uncanny valley" effect. This will allow businesses to produce high-quality ads without the need for expensive shoots.
?? Choose your viewing/listening platform this episode here ??
Industry News
In other news, the IAB is launching Ad Format Idol, an initiative to establish CTV measurement standards. Jonathan expressed excitement about the innovations in ad formats and the potential for Streamr to contribute to this evolution.
[Read about it here: https://www.streamtvinsider.com/advertising/iab-tech-lab-introduces-ad-format-idol-initiative-standardize-ctv-ad-formats ]
Additionally, a recent report revealed that 25% of CTV inventory is only available through linear TV, highlighting the need for integration between these two advertising realms. Jonathan emphasized the opportunity this presents for linear advertisers to leverage Streamr’s technology.
[Read about it here: https://www.adexchanger.com/on-tv-and-video/pulling-a-fast-one-25-of-ctv-ad-inventory-can-only-be-bought-via-linear-tv/ ]
Meme of the Week