From Cold Calling to a Multi-Touch Client Acquisition Strategy

So, your business relies on cold outreach

AWESOME!

Lots of businesses do. That's why you need to make sure that you are doing everything you can to make YOUR efforts successful.

Let's say that 90% of your effort is in cold calling a list of business phone numbers

What other activity are you implementing to support that?

Have you tried a multi-touch strategy?

Wait, what?!

What is a multi-touch outreach strategy?

Well, simply put, it's a targeted approach that relies on multiple channels and touch points to help you convert more customers through your cold calling/emailing efforts.

Here are a few ways you can support and maybe even improve your cold-calling strategy

Utilise email

Now I don't just mean sending an email after making a call, I'm talking about warming up a potential lead with an email sequence prior to them getting on your dial list.

Benefits: The prospect has at least heard of your business name before the call and you may also be able to get a call booked in advance

How to do it:

1. If you already have the email address, create a short warm-up sequence that softly provides value and insight to your prospects
2. Use this space to position your offer as a solution to a pain you know your ideal customers have
3. Include a CTA to book a call - this will immediately reduce the friction of a cold call and will see you increase your close rate from those booked calls

Social Selling on LinkedIn

Where do most people spend their time in 2023 - social media

and yes that applies to business contacts too

In fact, more and more business leaders are spending time researching and connecting on LinkedIn than in their emails

It makes sense, email is now seen as a bit of a cluttered spam folder

LinkedIn offers you the chance to connect in many different ways, at ALL times of the day and to showcase that you have knowledge and expertise that is helpful to them and their business

and you do that by...

Providing Free Value

You might be thinking - but what value can my team bring to a potential customer through LinkedIn

The answer

A LOT

Your team are a gold mine of knowledge about the pains felt by your customers

They have great product knowledge

and can combine the two to really help sell the outcome of your solutions

Now imagine translating that into some great content for your business that can be used to nurture and attract potential business

How can you bring all of this together?

By building an in-house client acquisition system that will allow all of these touchpoints to integrate into a cohesive outbound prospecting strategy.

Want to learn how you can build this system yourself?

Here are 4 tips that I'd use to build this for your business if I were you: https://www.dhirubhai.net/pulse/4-tips-launching-targeted-client-acquisition-system-your-taylor/

And if you want a bit more support or have questions, then just reach out and I'd be more than happy to walk you through the process.

Get in touch:

07367644693

[email protected]

weareborndigital.co.uk

Book a call: https://calendar.app.google/psg9wxSMSMHzSX6E6