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On Episode 65 of the?“Future of Australia”?podcast, I speak with Reuben Scheckter ,?the Co-Founder and CEO of?Leadify , which?grew 114% to do over $6,610,000 in annual revenue.

This made?Leadify, on the Financial Review list of 100 fastest growing new companies in Australia, one of the FASTEST GROWING new businesses in Australia.

[Click Here to Listen to the Podcast in SPOTIFY , or?Listen in iTunes , or?Listen in SoundCloud , or search 'Future of Australia' or 'Derek Stewart' in your iPhone or Android podcast app]

We Discuss...

Dropping out of a law degree, and starting sales jobs on the Gold Coast and doing well until he got bored
Learning how to dropship Star Wars posters on weekend while working in a call centre
Seeing the opportunity to generate leads via Facebook ads instead of pure cold calling
Spending energy masking his ADHD and Asperger's, only being interested in things he liked, turning his passion into things he was obsessed about

The growing opportunity on the Gold Coast, which people rarely talk about, and the great northern migration during COVID
The challenge of not spending enough, to see enough data, until he understood direct response marketing and spent $3000/day on ads
“I have always been a marketer at heart”
“It was incredibly difficult” to run his own business, being like a kid with a bazooka, not knowing anything about tax or running a business
Becoming a pure pay-per-lead agency for defined verticals, and not being a retainer based agency
Being desperate for business, taking on all the wrong fit clients
Enjoying the challenge of building a team, developing and promoting people from within
Looking for people from obscure backgrounds, looking for tenacity and perseverance
“Many people are stuck in best practices, which is not how you push things forward”
“There is way too much information, especially for digital marketing”
Anyone who wants to get into marketing should start in affiliate marketing
Starting with lead generation as a way to learn marketing, if you have an entrepreneurial brain
Expanding Leadify into new geographies is a big medium term target for them, as well as more marketing channels and new initiatives, and educating their clients about more sales

[Click Here to Listen to the Podcast in SPOTIFY , or?Listen in iTunes , or?Listen in SoundCloud , or search 'Future of Australia' or 'Derek Stewart' in your iPhone or Android podcast app]

Podcast Episode History:

Episode 1:?"Family Business & Real Estate: How Husband and Wife QLD Entrepreneurs Found A Gap in The Market "

Episode 2:?"Law & Accounting Firm A.I and Automation + Doubling Revenue TWICE in 12 Months "

Episode 3:?"Expat Entrepreneurship & Maximising Your Marketing Dollars "

Episode 4:?"Turning a Hobby Selling Quirky Gifts Online Into a Multi-Million Dollar Business "

Episode 5: "Owning 20+ Properties In His 20s to Buying 40 Per MONTH for Clients "

Episode 6: "Engineering Entrepreneurship and Managing BILLION Dollar Assets "

Episode 7: "One Day Away From Shutting Down to 1000% Annual Growth "

Episode 8:?"From Losing Your Co-Founder to 59% Growth the Next Year "

Episode 9: "Female Entrepreneurship And Starting a Business 11 Days After Giving Birth "

Episode 10: "From Door-To-Door Salesman To $11 Million Annual Revenue Within FIVE Years "

Episode 11: "From Podiatry Intern to 60+ Employee Health SuperCentre "

Episode 12: "From Selling Burned CDs to $350mm in Annual Revenue "

Episode 13: "Developing a Growth Mindset and Perth Entrepreneurship Going Global "

Episode 14: "From Army Officer to $23mm Annual Revenue Canberra Consultancy in 3 Years "

Episode 15: "How High School Best Friends Created One of The Fastest Growing Media Agencies in Australia "

Episode 16: "Creating Entrepreneurs, Corporate Innovation and Helping 10 Year Olds Make $1000+ Per Month "

Episode 17: "From $200,000+ in Credit Card Debt to Seven Figure Annual Income "

Episode 18: "How Construction Consulting Became a Multi-Million Dollar Niche Success "

Episode 19: "Why A Fast Growth Law Firm Embraces Tech and Teaches Its Entrepreneur Clients How to Negotiate "

Episode 20: "From Neuroscience PhD to 70 Employee Fast Growth Consultancy "

Episode 21:?"From Inspirational Facebook Posts to the Fastest Growing New Apparel Business in Australia "

Episode 22: "From Sleeping on the Factory Floor to 3rd Fastest Growing New Business in Australia with $40mm+ Annual Revenue "

Episode 23: "From Graduate Finance Job at 18 to Growing Revenue $55 MILLION in 12 Months "

Episode 24: "Paying Drivers MORE The Secret to the Fastest Growing New Logistics Company in Australia "

Episode 25: "From Kicked Out Of High School to Published Author Running A Multi-Million Dollar Digital Growth Agency "

Episode 26: "From $1,000,000+ in DEBT to 6th Fastest Growing New Business in Australia

Episode 27: "How EMPLOYEE-OWNED Consultancy Became 10th Fastest Growing New Business in Australia "

Episode 28:"From Cold Calling in a New York City Phone Booth to Australian Public Company CEO "

Episode 29: "How a Direct-To-Consumer Leak Proof Underwear Business Became The 8th Fastest Growing New Businesses in Australia "

Episode 30: "Why Helping People Lose 6kg+ in TWO WEEKS Made Shark Tank Invest "

Episode 31: "From Road Tripping Around the USA in a Van to Running One of The Fastest Growing Digital Media Agencies in Australia "

Episode 32: "How Predicting Technology Trends Enabled Vamsi to Build One of The Fastest Growing New Businesses in Australia "

Episode 33: "Becoming One Of The Fastest Growing New Recruitment Businesses in Australia While Having Two Weddings and Five Pregnancies in the Founding Team "

Episode 34:"From Making $1,000,000+ Mowing Laws at 17 to Becoming One Of The Fastest Growing New Engineering Businesses in Australia "

Episode 35:"How Tony Turned a Struggling Digital Gifting Company Into a Fast Growth Success Story Selling 400,000+ Gift Cards per MONTH "

Episode 36: "Using Automated Disinfecting Lights and Robots to Tackle COVID-19 and Becoming The Fastest Growing New Healthcare Business in Australia "

Episode 37: "Becoming One of The Fastest Growing New Management Consultancies in Australia by Doing The Opposite of The Big Four "

Episode 38: "Being The Solution to Climate Change, with a BILLION Dollar Goal and Turning That Into a Fast Growth Success Story "

Episode 39: "From Starting a Restaurant in Germany as a University Student to Creating The Fastest Growing AirBNB Management Business in Australia "

Episode 40:"Making Impact While Making Millions, With the Fastest Growing New Social Enterprise in Australia "

Episode 41:"Qutting a Dream Job at Google to Build One of the Fastest Growing New Businesses in Australia "

Episode 42:"Building The Fastest Growing Commercial Real Estate Buyers Agency and Moving Away from Residential Property Investing "

Episode 43: "From Princess Diana’s Personal Trainer to Creating the Fastest Growing Fitness Franchise in Australia "

Episode 44: "Transforming an Idea for Gluten Free Beer to 1700+ Locations, Creating One of The Fastest Growing Beer Brands in Australia "

Episode 45: "Solving BILLION Dollar Supply Chain Problems and Why COVID Changed Everything "

Episode 46:"From Wales to Sydney, Seeking Autonomy as The Motivation for Starting one of the Fastest Growing New Recruitment Companies in Australia "

Episode 47: "Creating Websites at 10 Years Old, Working in a Top Tier Law Firm, to Founding the Fastest Growing New Legal Tech Business in Australia "

Episode 48: "Borrowing $500,000 To Win His First Client, Becoming the Fastest Growing Marine Consultancy in Australia with 35 Staff in Three Years "

Episode 49: "Helping Aussie Brands Go Global, Building One of the Fastest Growing New Freight Companies in Australia "

Episode 50: "From 100 Hour Weeks In a Wine Bar, to Machine Learning Algorithms for Real Estate, and Creating One of the Fastest Growth Tech Companies in Australia "

Episode 51: "From Driving Brand and Business at Nike & Levi Strauss in Europe, to Private Equity, before Starting One of The Fastest Growing Strategy Consultancies "

Episode 52: "From Studying Philosophy and Astrophysics to Starting one of the Fastest Growing New Publicly Traded [ASX: WZR] FinTech Companies in Australia "

Episode 53: "Offering Her Staff a FOUR DAY Work Week, While Building One of the Fastest Growing New Media Agencies in Australia "

Episode 54: "From Special Forces Commando to Re-Entering Civilian Life After 24 Years, and Creating One of the Fastest Growing New Property Companies in Australia "

Episode 55: "From Being a Teenage Club Promoter to Starting One of The Fastest Growing New Plant Based Product Companies in Australia [ASX - LV1] "

Episode 56: "From High School Dropout to Published Author Running the Fastest Growing Human Capital Management Company in Australia "

Episode 57: "ZERO to $26 Million Annual Revenue in 36 Months and Becoming the THIRD Fastest Growing new Business in Australia "

Episode 58: "Giving up a Professional Sports Dream to Start a $30 Million Per Year Logistics Company, with PEOPLE as their Competitive Advantage "

Episode 59: "From Accountant to Running Pubs to Co-CEO of Fast Growth ASX Listed Personal Finance App RAIZ [ASX - RZI] "

Episode 60: "From Losing $750,000 to Building One of the Fastest Growing New Marketing Agencies in Australia and Aiming to Become a B Corp "

Episode 61:"Launching a Zero-Alcohol Beer Brand While Simultaneously Running TWO of The Fastest Growing New Recruitment and IT Companies in Australia "

Episode 62:"Teaching Businesses Creative Problem Solving, Becoming One of The Fastest Growing New Businesses in Australia, After Two Decades in Radio "

Episode 63: "From Losing $100,000+ in his 20s, to Starting the Fastest Growing New Billboard Marketing Company in Australia "

Episode 64: "From Running a Construction Crew in Canada to Building a $12 Million Per Year Recruitment Business in Australia, Tripling in Size Each Year "

Hi, my name is Derek.?"FUTURE OF AUSTRALIA"?is a project I am running to interview the?Founders, CEOs and Entrepreneurs behind the?FASTEST GROWING new businesses in Australia.?

It has been voted one of the?top Australia business podcasts .

"FUTURE OF AUSTRALIA"?is about interviewing, celebrating and sharing the knowledge, aspirations, struggles, goals and achievements of these people with a broader audience.

If you are interested in contributing, learning more of keeping in the loop with our updates and email newsletter, email me at?[email protected] , or give me a call or text on?0404 689 897.