From Clinician to Healthcare Copywriter

*Note this podcast & video were originally published on our website on 08/21/24 here.

How do you start in healthcare copywriting?

Maybe you’ve heard of copywriting. Maybe you haven’t. I tell people that I?work with?that copywriting is probably one of the most valuable skills that entrepreneurs and business owners can have. You don’t necessarily need to be the best copywriter, but you should understand what makes for good healthcare copywriting. That skill opens up the doors to many opportunities, for business owners or clinicians looking to make a nonclinical transition. And, as I’ve discussed on the?Strata Stories?podcast, content creation and copywriting allows clinicians to monetize their expertise in more ways than simply direct clinical care.

So, this week, we’re continuing our nonclinical careers series with a conversation with?Krista Frahm?about her transition from clinician to healthcare copywriter and now marketing strategist.

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What we cover in this Episode:

• The?value?clinicians can bring to nonclinical roles
• How to delivery high impact services as a copywriter or marketing?strategist?
• Starting?a healthcare copywriting business
• Networking?to build your business
• Coaching and?consulting?clients to deliver upstream services
• Achieving?Better Outcomes?by leaving the clinic to help other businesses succeed with copywriting

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We post videos of certain podcast episodes, including this episode, which can find on the?YouTube Channel.

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Get Your Copy of My Book Now!

Connect with Krista

• LinkedIn (Krista Frahm)
• Krista Frahm Agency

For More:

Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of?The Better Outcomes Showas he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new technology, innovative service delivery methods, business models, and organizational structures. Grab a copy of the book:?Better Outcomes: A Guide to Humanizing Healthcare.?Or,?hire Rafi to speak?at your organization or event.