From Classroom to Conference Room: International Students Paving the Way in PR

Written by Anchita Singla

Starting out in public relations as a student can feel a bit daunting especially if you are someone like me who is a bit on the quiet side. My passion for PR, a field that thrives on dynamic interactions and media relations, seemed at odds with my reserved nature. Yet, it was this very challenge that propelled me from a quiet observer to an active participant in the vibrant world of public relations.

My interest in PR sparked in the 12th grade but truly came to life during my undergraduate studies in media management. College events and masterclasses provided a great opportunity for networking but for me starting conversation was a bit challenging. I pushed myself to step out of my comfort zone and overcome the awkwardness.

In 2023, I embarked on a new chapter of my journey by moving to Canada to pursue a degree in public relations. However, the transition to a new country came with its own set of challenges like – difference in culture, language barriers, economic responsibility, balancing work and studying but the most difficult of it all, finding a job in this competitive job market.

The search for a position in the niche PR industry was met with numerous rejections making me question myself and if I was doing it right.

Through these trials, I discovered several strategies that became my north star:

1. Networking events - While intimidating at first, these events are vital for making industry connections. I learned that genuine engagement and follow-ups are key to turning brief encounters into meaningful relationships.
2. Online presence - Actively maintaining a LinkedIn profile and applying for jobs became part of my daily routine. It's a platform not just for job hunting but for learning from and connecting with peers and industry leaders.
3. Volunteering – volunteering is a fantastic opportunity to learn and get that international experience that companies are looking for. It shows the companies that you are willing to work hard and makes your resume attractive. It helps you to get started and you also get a chance to meet new people and learn new things.
4. Alumni Connections - Reaching out to university alumni offered insights and potential job leads. Their advice and support were crucial in navigating the Canadian PR landscape.

Although it may seem difficult, I assure you that your hard work will pay off. Being the life of the party is not the only factor that determines success in PR. It comes down to honesty, real connections, and effective communication skills. I know that patience and dedication can help you land the job of your dreams. So, to my fellow international students thinking about pursuing a career in public relations, remember that amidst this uncertainty, all it takes is believing in yourself to succeed.

References - https://arrivein.com/career-ca/networking-101-how-to-network-as-an-international-student-in-canada/

https://www.dhirubhai.net/pulse/networking-101-how-international-students-can-start-f1-hire/