From Circuit City to Business Owner: Roni Bell’s Secrets to Building Client Loyalty

In my most recent podcast episode of Talk with Coach , I had the pleasure of sitting down with Roni Bell, an inspiring entrepreneur and long-time client. Roni’s journey from working at Circuit City to owning her own agency with HealthMarkets is nothing short of impressive. Over the course of our four-year coaching relationship, I’ve seen firsthand the passion she brings to serving her clients and leading her team.

One of the standout moments from our conversation was when Roni shared her number one business tip: do the right thing. She emphasized the importance of authenticity and genuinely caring for your clients, which aligns perfectly with her leadership philosophy. She also touched on a critical lesson she learned at Circuit City, which has shaped her leadership approach: “You don't mess with people's time or their money.” This lesson continues to guide her as a business owner today.

As we discussed, Roni’s ability to manage her business with empathy and care has kept clients returning year after year. Especially during the crazy months of Medicare open enrollment, she and her team strive to make every client feel special, no matter how many appointments they have in a day. This client-first mentality, combined with a personal touch—like welcoming clients with Lucy, her beloved office dog—truly sets her business apart.

Another highlight of our chat was Roni’s reflection on the challenges of business ownership. She admitted that fear and perfectionism sometimes held her back from making decisions she knew were right for her business. But with a little coaching (yes, shameless plug!), she’s learned to trust her gut and take bold steps forward.

We also discussed the value of work-life balance, especially with her kids now in college. Roni shared how freeing it is to have more time to focus on the business, while still enjoying family time, whether through weekend lake trips or their annual Christmas cruises.

There’s so much more to Roni’s journey, from her love for personal development books to how she stays motivated during the hectic enrollment season. Trust me, you’ll want to hear the full conversation—she dropped some incredible insights that any business owner can learn from!

Head over to YouTube to watch the full episode, or catch it on Spotify. I promise, you’ll walk away inspired!

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