From Chemist to Cosmetics: How I Built My Business from the Ground Up
Dr. KeShawn Haynes
Author of The Alchemy of Creation: A Guide to Formulation. Keep your ION a chemist!!!
When I was asked to speak about developing a business plan, I dove into research, eager to see what the experts had to say. While every article stressed the importance of a business plan (and I wholeheartedly agree!), I noticed a gap. None of them provided a clear roadmap for bringing a successful business to market.
A business plan is crucial, but it doesn't cover everything. So, I'm sharing my own experience, the steps and considerations that helped me build a business I truly understand and enjoy.
The Spark of an Idea
It all starts with the "why" – the core idea behind your business. For me, it was cosmetics. I've always been passionate about beauty and skincare, and with my background as a chemist, I knew I could create something unique.
But before diving in, I asked myself key questions:
I explored various business ideas before landing on cosmetics. Travel agent, hair care, janitorial supplies – I considered them all! But ultimately, my passion for chemistry and beauty led me to where I am today.
Building a Business Model: Two Businesses in One
Developing a cosmetics line presented a new set of questions:
Interestingly, my answers led to the creation of two interconnected businesses:
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Strategic Steps: From Vision to Reality
With a solid idea and business model, I needed a strategy to bring it all together. This was the most challenging part. I had to consider:
My journey began with a small batch of 50 eyeshadows and 25 lip glosses. I sold them, reinvested the profits, and gradually expanded. This approach allowed me to grow organically without the pressure of loans or investors.
This stage also involves setting up essential systems like accounting to ensure smooth operations.
Beyond the Business Plan: Key Dimensions
While a business plan is crucial, there are other vital perspectives to consider:
By carefully considering these dimensions, you can create a comprehensive roadmap for your business's success.
My journey from chemist to cosmetics entrepreneur has been challenging but incredibly rewarding. By combining a clear vision, strategic planning, and a willingness to adapt, I've been able to bring my dream to life. I hope my experience inspires others to pursue their own entrepreneurial passions.
Don't let fear or uncertainty hold you back from pursuing your entrepreneurial dreams. Let KLH Consulting Strategies help you turn your vision into a thriving reality.
Contact us today for a free consultation and take the first step toward building the business you've always imagined.
Msc | Industrial Chemist l Science communicator | Graphics designer Fueled by the curiosity of life .
5 个月Very useful insights Dr. KeShawn
Web Designer & Digital Marketing Expert | Expert in WordPress, Shopify, Wix & Canva | SEO, eCommerce, and Branding Specialist | Boosting E-comm Revenue +20%. Send me a direct message, let's have a conversation.
5 个月I admire your journey from chemist to cosmetics entrepreneur! Your passion and strategic approach truly shine through in your success story. Inspiring for aspiring business owners