From Checkout to Supply Chain: The Heroes We Overlook
???? Rajalingam Rathinam ???? Coffee with Raja ??
Growth Architect | Author of ‘The Growth Matrix’ & ‘From Clicks to Connections’ | Driving Transformation in Retail, Healthcare & SMEs through Branding, Marketing, and Digital Innovation
So, the other day, I walked into this quaint little mom-and-pop store looking for something simple—prickly heat powder. You know, the type of place where the bell rings as you open the door, and everything feels a bit more personal. I found the powder, smiled to myself thinking, "Yeah, this will do," and made my way to the cash counter.
Now, this is where things got interesting.
The guy at the counter looked at the price, then paused. He couldn’t process the bill right away because the price was different from what was listed in their system. It was lower than the MRP. So, he did what anyone would do—called over his colleagues, checked the system, updated the price. Meanwhile, I stood there watching the wheels turn in his head.
When I asked, just to break the ice, "Price difference, huh?" he looked a little sheepish. Hesitated. Then said, "Yeah, it’s lower."
I smiled, "Oh, nice!" His face was priceless—like he was unsure if I’d burst into flames or thank him. And that got me thinking...
What must it be like to deal with all sorts of customers day in and day out? Some who smile and chat, some who grumble over the smallest things, and some who are just downright rude for no reason. These retail workers are like front-line warriors, trained and prepped to handle every mood swing, every unexpected demand. But who really stops to think about them? Are they ever shown how much their work means—not just to their bosses, but to the customers too?
You know, it’s not just the person at the cash counter who’s part of the equation. Behind every item on those shelves, there’s a whole team making sure it’s there in the first place—people in supply chain, logistics, marketing, administration, finance, HR, and operations. Sleepless nights, long commutes, and meticulous research go into making sure that one little product lands in your hand.
But is that story ever told? Do we ever let these hardworking people know their efforts are seen, appreciated, and valued?
Imagine if more companies made it a point to show the faces behind the products—a video, a message, a newsletter, or even a simple sign at the checkout counter: "Hey, this item took 20 people working in perfect harmony to get here. Thanks for supporting us!"
Wouldn’t that add just a bit more heart to the whole experience? Not just for us as customers, but for them too, the unsung heroes of retail.
So next time you're at a store and see that look on the cashier's face, like they’re not sure what kind of customer you’re going to be—smile. It might just make their day.
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Cheers to the people behind the counter and beyond,
What are your thoughts, dear readers? Share your experiences and comments below. Let's keep the conversation flowing over a virtual cup of Coffee with Raja!
Warm Coffeely, Raja
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