?? From a chat with 4 people to managing a server of 1.7 Million: The art of weaving communities in the digital age.
Roberto Rosales
Digital Communities Architect & Sales Strategist for ArtificiaI Intelligence, Web3, and Hospitality Industries.
How did it all start? ?????
Picture this: Four curious DeFi space explorers gathered in a Telegram chat.
(Thanks, Esteban Constante , for the invite from the start.)
It felt more like a neighborhood roundtable than an empire in the making.
Their mission?
To unravel the secrets of Terra's blockchain.
Little did I expect that out of those small talks would emerge the most important Spanish-speaking community of Terra ??
It was here that my experience in customer support and my passion for helping and guiding people through the complex world of decentralized finance (DeFi) came together, and as the community grew, I found myself needing to learn how to manage large digital communities.
What came next? ??
The journey continued towards Astroport.fi, where 50,000 voices with more than 1.4 billion (yes, with a B) dollars invested were seeking guidance in the vastness of the crypto world.
Imagine a party where so many people come in that you need to speak through a megaphone.
That was managing the Astroport.fi community.
It was my baptism by fire and led me to become the link between users and developers, each speaking a different language, translating complex technical jargon into digestible information for the community, and improvising when things didn't go as planned.
This is where I discovered that connecting people with experimental cutting-edge technology is not only a science it is also an art form. ??
The Odyssey of Generative Artificial Intelligence: ????
I arrived when we were just over a million strong (Thanks, Denis Balitskiy , for the invite).
With Leonardo.Ai, I have the chance to be the designer behind a flourishing community consisting of 1.7 million members. This vibrant Discord community operates around the clock, ensuring non-stop engagement and interaction.
The challenge?
It lies in fostering a vibrant community and engaging every new member that Marketing and Growth sends our way.
With an army of volunteer moderators, as well as a few paid ones, we strive every day to make every member of the family. ??
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How do we make each experience an adventure? ????
The answer is simple: Gamification.
Have you ever felt that rush of adrenaline when you reach the next level in your favorite game?
This is exactly how we design each interaction in our community.
Rewards, missions, achievements, roles, and experience; everything is carefully designed to keep our members on the edge of their seats. ??
What about monotony and chaos? ?????
This is where our heroes shine: the Bots.
These are tailor-made creations that keep the wheels turning with FAQ's as well as providing security against spamming.
This allows our team to focus on what's important: human connection. ????
The secret to our energy? ????
Our volunteer moderators.
They are the guardians, the ones who bring order, empathy, and respect across every channel and chat.
They ensure that, no matter how large the crowd, every voice is heard and feels at home. ????
By the way, there's a huge difference between working with a team that's on a payroll versus one that volunteers for passion, this relationship requires an innovative approach.
And yes, the challenges... ??????
Growth brings trials and learning.
Every difficulty we've faced has been an invaluable lesson.
It has taught us to be agile, and resilient, and to create a space that is much more than a server... It's a digital home. ???
Building communities is always more rewarding when shared. ??
Every challenge overcome, every mistake, and every successful strategy has been an enriching chapter, and I'm thrilled at the idea of sharing those stories.
If you're on the path to growing your own community, I'd be delighted to grab a virtual coffee, have a laid-back chat, and explore new perspectives together. ?????
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9 个月Roberto, thanks for sharing!