From Chaos to Confidence: Real-World Data Governance Artefacts for Organisational Success

From Chaos to Confidence: Real-World Data Governance Artefacts for Organisational Success

About This Article and the Author

Hello there! I’m Dr Joshua Depiver, and I’ve spent more than a decade helping organisations across various industries strengthen their data governance frameworks. Over countless workshops, team meetings, and strategic sessions, I’ve seen how crucial it is to get the foundations right. This article grew from my experience in the field, where I’ve watched companies either soar to new data-driven heights or stumble due to missing governance essentials.

My goal is to guide you through the core data governance artefacts in ascending order of importance—starting with basic references (like glossaries) and moving up to overarching standards. I’ve sprinkled in personal observations and real-life lessons to keep things friendly. I truly believe that when people enjoy learning about data governance, it becomes far more meaningful (and less intimidating!).

So, let’s dive in. Buckle up because data might sound dry at first—but trust me, it transforms how we work, collaborate, and succeed. ??

Introduction to Data Governance

From my field experience, I’ve learnt that data governance is all about guaranteeing data availability, usability, integrity, and security across an enterprise. It involves a mix of processes, policies, standards, and metrics that ensure we’re using our information effectively and responsibly.

When I began my career as a data governance consultant, numerous clients were uncertain about where to start. They only knew they had data problems—conflicting reports, missing information, and security gaps—basically, chaos. ?? Over time, I discovered that aligning the key governance artefacts is the best way to move from confusion to clarity.

Below, I’ll share my tried-and-tested approach to the main artefacts, arranged from basic building blocks to the overarching governance rules. Let’s start with the fundamentals.

Business Glossary

A business glossary identifies the important terms and definitions used throughout the organisation. Think of it as your foundation: if you can’t agree on what “customer,” “policyholder,” or “daily special” means, you’re likely to face all sorts of confusion! ??

  • From My Experience: I once worked with a financial services firm that struggled because each department defined “Customer Lifetime Value” differently. Marketing looked at revenue over 6 months, Finance used a 3-year window, and Operations had no timeframe! The first thing we did was create a single, clearly documented definition, and suddenly, all the teams started speaking the same language. It was magical. ?
  • Business Example Defining phrases like “Credit Risk Score” or “Debt-to-Income Ratio” ensures that everyone in a bank or credit agency calculates them similarly, reducing arguments and misaligned reporting.
  • Layman Example: In a small bakery chain, clarifying exactly what “daily special” or “customer loyalty” means helps every branch deliver consistent promotions.
  • Key Value Prevents misinterpretation of basic business terms and fosters collaboration. Encourages a shared vocabulary that underpins everything else in data governance.

Data Dictionary

A data dictionary is like a technical companion to the business glossary. While the glossary focuses on definitions in plain language, the dictionary tells us precisely how (and where) those definitions live in systems, including field types, lengths, and allowable values.

  • From My Experience: During a client engagement with a retail group, I found fields called “Cust_Name,” “CustomerName,” and “Cstmr_Nm” in different systems. Creating a single data dictionary helped standardise these fields, making integrations much smoother. ??
  • Business Example: For “Customer Lifetime Value,” you might dictate it’s a decimal field called CUST_LTV, with 2 decimal places and no negative values allowed.
  • Layman Example: A point-of-sale system for a bakery might specify that “Item_ID” is always 8 digits, “Price” is up to 2 decimal places in currency format, and “Stock” must be a whole number.
  • Key Value: Ensures clarity and consistency at a technical level, reducing data-entry errors and system integration woes.

Source; GoodData

Data Model

A data model visually (and logically) represents how data entities relate. It’s a blueprint showing how different bits of information connect and interact. ??

  • From My Experience: I once saw a brilliant data model for a global insurance company: it mapped out how one customer could have multiple policies, each with various claims. Without it, employees wasted weeks in back-and-forth calls to confirm relationships!
  • Business Example: A bank’s data model might depict relationships among customers, accounts, and transactions, showing that each customer can hold multiple accounts, with each account generating many transactions.
  • Layman Example: A school’s data model might illustrate that a student can enrol in multiple classes taught by different teachers.
  • Key Value offers an overarching blueprint, allowing everyone to see how data “fits” in the organisation’s ecosystem.

Source: TIBCO

Data Classification

Data classification is categorising data based on how sensitive or critical it is. Labels such as Public, Internal, Confidential, or Restricted help ensure we secure the data appropriately. ??

  • From My Experience: I’ve witnessed times when an organisation’s greatest risk was not realising that certain files contained personal data (like national insurance numbers). After classification, they promptly encrypted these records and avoided a potential data breach. Phew!
  • Business Example: Categorising all customer records as Confidential while marketing brochures remain Public ensures each gets the right security.
  • Layman Example: Sorting your personal emails into “private” vs “work-related” to decide how you store or forward them.
  • Key Value: Ensures each data category receives proper handling and security, reducing data-related risks and regulatory headaches.

Source: IGNYTE

Data Catalogue

A data catalogue is a centralised library for an organisation’s data assets, detailing where each dataset lives, its owner, usage rules, and how to access it. ???

  • From My Experience: I’ve seen how, with no data catalogue, employees spend hours or even days searching for the right dataset. Once we implemented a catalogue at a large retailer, teams immediately spent less time hunting for data and more time analysing it.
  • Business Example: A retailer’s data catalogue might list product data, sales transactions, and inventory records, indicating system location, metadata, and contact details for the data owner.
  • Layman Example: Think of a public library’s online database, which tells you exactly which books exist, their authors, and whether they’re currently on the shelf.
  • Key Value: Makes data discoverable and reduces duplication so staff can be more efficient and innovative.

Data Sources Inventory

A data sources inventory is a master list of all the original sources of your data—such as databases, applications, or third-party feeds—pinpointing exactly where data comes from.

  • From My Experience: After a system merger, one of my clients kept missing data from an older legacy system because no one realised it was still in use. Creating and updating a data sources inventory prevented such oversights. ??
  • Business Example: A global manufacturer might list CRM systems, ERP solutions, and social media analytics streams in one place.
  • Layman Example: At home, you could write down that your photos are stored on your phone, in the cloud, and on a USB drive so you never lose track of them.
  • Key Value: Offers a clear overview of every data entry point for auditing, quality control, and compliance checks.

Data Quality Processes and Procedures

These data quality processes outline formal steps (validation, cleansing, monitoring) that keep data accurate, complete, and consistent. ?

  • From My Experience: In one project, we set up daily data quality checks so that any missing addresses or outdated phone numbers would be caught the same day. It improved the call centre’s performance and boosted customer satisfaction.
  • Business Example: A bank routinely verifies client records, flagging incomplete information for correction by customer service.
  • Layman Example: Regularly review your phone contacts to remove duplicates or out-of-date entries.
  • Key Value Builds trust in data, stopping errors from propagating through vital functions like billing or customer support.

Data Quality Issues Log

A data quality issues log is a single, living document where you record every known data defect, anomaly, or glitch—plus the status and actions being taken to fix them. ???

  • From My Experience: At a large insurance provider, we used an issues log to track repeated duplicates in customer records. We discovered that one legacy interface caused the duplication, fixed it, and drastically reduced errors.
  • Business Example: Keeping track each time the sales database shows incorrect or incomplete leads, noting who resolves each issue and when.
  • Layman Example: A simple note on your phone of contacts missing addresses so you can fill them in later and ensure your address book is always up to date.
  • Key Value: Centralises problem-solving, creating accountability and promoting continuous data quality improvement.

Data Quality Scorecard

A data quality scorecard measures how healthy the data is, typically against benchmarks like accuracy, completeness, and consistency. ??

  • From My Experience: Clients often love seeing a visually appealing dashboard that says, “Your Customer Data is 92% Complete.” It gives a tangible goal, like aiming for 95% or 98%. Setting incremental targets can bring the entire organisation on board.
  • Business Example: “95% of customer profiles have valid phone numbers” or “Only 2% of product codes are missing descriptions.”
  • Layman Example: Scoring how thorough you are in logging monthly expenses in a budget spreadsheet (e.g., 90% complete because you forgot a couple of receipts).
  • Key Value: Offers an objective way to see at a glance how “good” the data is, so you can target improvements more effectively.

Data Governance Scorecard

A data governance scorecard measures how well the overall governance framework works, tracking policy compliance, resolution times for data disputes, and stakeholder engagement. ??

  • From My Experience: I’ve found that these governance metrics can sway executives to invest in more robust data initiatives. It demonstrates real progress when quick resolution times are improved, or more data owners are designated.
  • Business Example: Monitoring how many departments have assigned Data Owners, how quickly data issues are fixed, and how many datasets meet classification rules.
  • Layman Example: At home, you might track how often you update passwords, whether you encrypt sensitive documents, and how promptly bills get paid. Your “household governance” rating could be something to brag about to your neighbours! ??
  • Key Value: Reflects the maturity and effectiveness of your entire data governance ecosystem, enabling you to prove and improve its value.

Data Owners & Stakeholders RACI Matrix

A RACI Matrix clarifies who is Responsible, Accountable, Consulted, and Informed for each data domain. It’s a lifesaver to avoid “finger-pointing” later on. ??

  • From My Experience: I’ve seen massive confusion dissolve almost overnight once organisations define a RACI matrix. Suddenly, everyone knows who signs off, who does the hands-on work, and who needs to stay in the loop.
  • Business Example: For customer data, the Head of Marketing might be Accountable for data strategy, an IT Data Engineer is Responsible for updates, the Legal team is Consulted for regulatory aspects, and Finance is Informed of any changes affecting budgets.
  • Layman Example: Planning a neighbourhood street party? One person is Responsible for food orders, another is Accountable for finances, and local authorities might be Consulted about permits. The rest of the neighbours stay Informed about the plan.
  • Key Value: Creates transparency around roles, speeding up decisions and preventing duplication or gaps in accountability.

Business Processes & Procedures

These documented processes and procedures detail exactly how daily operations should be performed to remain consistent, compliant, and efficient. ??

  • From My Experience: Embedding data governance best practices into routine workflows is so valuable. For instance, mandatory data quality checks are required before approving a procurement order. Doing it as part of a daily procedure is much easier than fixing mistakes afterwards.
  • Business Example: A procurement process laying out steps for raising, approving, and logging purchase orders, ensuring compliance with classification rules and security checks.
  • Layman Example: Paying household bills by systematically checking the invoice, recording the transaction, and storing the receipt for reference—so no surprises pop up later.
  • Key Value: Ensures data is captured, used, and managed in a repeatable, standardised way, aligning with overall governance policies.

Policies

Policies form the high-level rules or directives set by an organisation. They outline how data should be handled, accessed, and protected, often reflecting legal requirements or ethical standards. ??

  • From My Experience: Clients sometimes skip clarifying policies, rushing straight to software solutions. This is a big mistake. Without clear policies, you lack the guiding principles for everything else!
  • Business Example: A data privacy policy requiring the encryption of sensitive data, referencing GDPR or CCPA, and detailing how long data can be stored.
  • Layman Example|: A family “screen time policy” that limits children to 2 hours of device use on school nights. It sets the overall rule, though the details (like which apps are allowed) might be hammered out in procedures or chores lists.
  • Key Value: Provides the overarching framework for data usage and protection, ensuring consistent compliance with regulations and internal mandates.

Standards

Standards bring policies to life with specific, measurable rules covering everything from data naming conventions to data security protocols. They’re the final piece of the puzzle that ties everything together. ??

  • From My Experience: I once implemented a naming standard for a chain of pharmacies: each prescription record had a consistent format for patient info, making it easier to query and share data (securely, of course) among pharmacists and doctors.
  • Business Example: A standard might say all customer records must follow the format “FirstName_LastName_DOB” for ease of lookup, or that systems meet ISO 27001 encryption standards.
  • Layman Example: If you decide to organise your family photos, you might always label them “Year_Month_Day_Event” (e.g., “12_02_2025_Wedding.jpg”). Consistency means fewer chaotic photo folders.
  • Key Value: Creates consistency across systems, preventing confusion when multiple teams or tools interact with the same data. Ensures alignment with industry benchmarks and internal requirements.

Comparison Table of Key Artefacts

For a quick snapshot, here’s how these artefacts compare. (Note: The ascending order is from Glossary to Standards, but there are no numeric headings here—just a tidy table!)

The Business Case: Apex Insurance

Overview Apex Insurance is a UK-based firm offering life, health, and property insurance. Facing tighter regulations and growing competition, Apex realised they needed a robust data governance framework to ensure data accuracy, protect customer information, and streamline reporting.

Why Data Governance Became a Priority

  1. Regulatory Pressures Apex was subject to various insurance regulations and data protection laws (including GDPR). They needed to prove they handled personal information securely and lawfully.
  2. Data Silos and Inconsistency Multiple systems (for underwriting, claims, and customer relationship management) used different definitions for what seemed like the same concepts (for example, “Policyholder” vs. “Covered Person”). This led to confusion and duplicated efforts.
  3. Operational Inefficiencies Underwriters spent too much time cleaning up messy or incomplete data rather than assessing risks. Claims processing was slowed by data discrepancies, hurting customer satisfaction.
  4. Demand for Better Reporting Executives wanted timely insights on sales trends, customer churn, and claims ratios. Without standardised data, their dashboards produced contradictory figures.

What Needed to Be Done Apex set out to create a structured data governance framework composed of key artefacts. These artefacts would clarify terminology, define ownership and roles, set quality standards, and create a culture of accountability around data.

Key Data Governance Artefacts

Below are the main artefacts that Apex adopted, starting from foundational references and moving towards more comprehensive governance measures.


Business Glossary

A business glossary provides agreed-upon definitions for key business terms. By establishing a single source of truth for words like “Policyholder,” “Premium,” and “Claimant,” Apex drastically reduced misunderstandings across different teams.

  • Apex Example: Apex formed a cross-departmental working group including underwriting, claims, finance, and compliance. They held workshops to define essential terms in plain language. Once agreed, the glossary was published on the company intranet so everyone could reference it.
  • Development & Implementation: Workshops: Gathered stakeholders to identify and define terms. Draft & Review: Produced initial definitions, circulated them for feedback and revised them as needed. Approval & Distribution: Senior management signed off, ensuring the glossary became an official reference.


Data Dictionary

Where a business glossary explains what a term means at a high level, a data dictionary goes into technical detail. It outlines the field names, data types, formats, and valid values.

  • Apex Example: For “Policyholder Name,” the dictionary specified it should be captured as Policyholder_Name, a string field with a maximum of 50 characters. It also indicated whether special characters were allowed.
  • Development & Implementation: Compile Technical Fields: Apex’s IT department pulled field information from CRM, underwriting, and claims systems. Standardise Formats: Ensured consistent naming conventions, data types, and constraints. Central Repository: Published the data dictionary in a metadata management tool for easy reference.


Data Model

A data model is a blueprint of how data entities relate to each other. It can be conceptual (high-level overview of entities), logical (more detail on relationships and attributes), or physical (specific to the database).

  • Apex Example: The conceptual model at Apex showed how a Policyholder entity links to multiple Policies, each of which could have several Claims. This visual map facilitated a comprehensive understanding of business users and IT developers.
  • Development & Implementation: Gather Requirements: Data architects met with business units to understand workflows. Create Models: Began with a conceptual model, then expanded it with logical and physical details. Validate & Iterate: Confirmed relationships accurately reflected real-world data usage.


Data Classification

Data classification involves labelling datasets according to their sensitivity and risk. Common categories include Confidential, Internal, and Public.

  • Apex Example: Customer personal information was labelled Confidential, while generic marketing material was considered Public. This classification guided how data should be encrypted, who could access it, and how long it should be retained.
  • Development & Implementation: Define Categories: Collaborated with compliance and security to identify classification levels. Assign Labels: Data owners applied these labels to their datasets. Enforce Controls: Systems enforced encryption, user access rules, and retention policies based on classification.


Data Catalogue

A data catalogue is an organised repository of an organisation’s datasets. It helps people discover what data exists, where it’s stored, who owns it, and how to access it.

  • Apex Example: Apex’s data catalogue included “Customer Master File,” “Claims Warehouse,” and “Policy Admin System,” each entry detailing the location, owner, and last update date.
  • Development & Implementation: Select a Tool: Apex chose a cataloguing platform that could connect to various data sources. Metadata Harvesting: Automated table names, schemas, and usage logs discovery. Ongoing Upkeep: Data stewards ensured the catalogue remained current with new or deprecated datasets.


Data Sources Inventory

While similar to a data catalogue, a data sources inventory focuses on where the data originates (e.g., external feeds, internal systems) rather than just describing the datasets themselves.

  • Apex Example: Apex identified their core systems—CRM, underwriting application, and claims management platform—and external feeds (such as credit bureau data).
  • Development & Implementation: Compile Master List: Interviewed each department to discover every system or third-party feed. Document Key Attributes: Tracked the owner, data refresh frequency, and relevant security protocols. Link to Catalogue: Cross-referenced these sources in the data catalogue for end-to-end transparency.


Data Quality Processes and Procedures

These outline the rules and steps for assessing, cleansing, and monitoring data. They might detail how to check for missing mandatory fields, validate formats, or remove duplicates.

  • Apex Example: Apex introduced a routine check for new policy applications. If a mandatory field like date of birth was invalid or missing, the record was flagged and returned for correction before moving to underwriting.
  • Development & Implementation: Identify Quality Rules: Collaborated with business teams to define “good data” (valid addresses, realistic dates, etc.). Automate Where Possible: Deployed scripts to validate incoming records. Establish Escalation: If errors persisted, data stewards or management intervened.


Data Quality Issues Log

A data quality issues log is a shared list of all known data problems, their status, severity, and resolution path.

  • Apex Example: Common issues at Apex included duplicate customer profiles or missing contact details. Each issue was assigned to a responsible party, given a priority level, and tracked until resolved.
  • Development & Implementation: Select a Tracking Mechanism: Apex used a ticketing system akin to IT support. Define Severity and Status: For instance, “critical,” “high,” “medium,” and “low,” with corresponding timelines. Review and Closure: Data stewards met weekly to review open issues and update statuses.


Data Quality Scorecard

A data quality scorecard is a set of metrics that track how “healthy” your data is across accuracy, completeness, timeliness, and other dimensions.

  • Apex Example: One monthly report showed that 95% of customer addresses were complete, yet 4% of records lacked a valid phone number. This gave stakeholders a clear view of progress and challenges.
  • Development & Implementation: Identify Key Metrics: Apex honed in on completeness, duplication, and error rates. Create Dashboards: Linked data validation scripts to business intelligence tools for visual scorecards. Continuous Improvement: Department heads were held accountable for driving their metrics up over time.


Data Governance Scorecard

While a data quality scorecard shows the health of the data itself, a data governance scorecard reveals how well the overall governance programme is functioning. It might track policy compliance, training participation, and how quickly data issues are resolved.

  • Apex Example: Key governance indicators included how many departments had assigned Data Owners, the percentage of staff trained on data privacy regulations, and the average time to close a data quality ticket.
  • Development & Implementation: Define Governance KPIs: With leadership input, Apex sets compliance rates and response time targets. Aggregate Data: Pulled in metrics from the data quality tool, policy adoption statistics, and training logs. Regular Review: Presented quarterly to the executive committee to highlight successes and areas needing support.


Data Owners & Stakeholders RACI

A RACI (Responsible, Accountable, Consulted, Informed) matrix clarifies who does what across data domains. This ensures that every data set and process has clear accountability and support.

  • Apex Example: For claims data, the Head of Claims was Accountable, the IT data specialist was Responsible for maintaining data pipelines, compliance officers were Consulted, and finance managers were kept Informed.
  • Development & Implementation:?Identify Data Domains,?E.g. underwriting data, claims data, and customer data.
  • Assign Roles: Met with each department to confirm who was best suited for R, A, C, and I.
  • Publish & Communicate: Made the RACI chart visible on the intranet so new projects could easily identify the right people.


Business Processes/Procedures

Documented business processes show how data is captured and utilised within day-to-day operations, ensuring consistency and compliance.

  • Apex Example: Apex created a standard underwriting procedure, from receiving a customer’s application to rating the risk and issuing a policy. Data checkpoints were embedded at each step.
  • Development & Implementation: Process Mapping: Mapped workflows in detail, including the data inputs and outputs. Embed Governance: Ensured that classification rules and quality checks were part of each workflow. Staff Training: Hosted sessions so teams understood exactly how to follow the new processes.


Policies

Policies are high-level guidelines or rules that establish how data must be handled, protected, and shared. Legal, regulatory, and strategic requirements usually drive them.

  • Apex Example: A data privacy policy required encryption of personal information and restricted access to those with a legitimate business need. It also specified that data should be retained only for seven years after a policy lapse unless required otherwise by law.
  • Development & Implementation: Draft Policy: Compliance, legal, and executive teams collaborated to ensure all regulations and business objectives were covered.
  • Executive Approval: Board-level sign-off gave the policy real authority. Company-Wide Communication: Introduced in new-hire onboarding and reinforced with annual refreshers.


Standards

Standards are more detailed than policies, laying out specific requirements for data naming, format, security protocols, and more. If policies say “what” must be done, standards describe “how” it must be done concretely.

  • Apex Example: One naming standard required all policy-related database tables to begin with the prefix “POL_” and claims-related tables to begin with “CLM_”. A separate security standard mandated multi-factor authentication and password complexity requirements.
  • Development & Implementation:?Identify Focus Areas,?For example, naming conventions, file formats, and encryption standards.
  • Document & Link to Policies: Each standard referenced the relevant policy so employees understood why these rules existed.
  • Monitor Compliance: Regular audits confirmed that new databases and applications complied with the documented standards.


Implementation Roadmap

Apex Insurance rolled out these artefacts using a phased approach:

  1. Create a Data Governance Council: Representatives from compliance, IT, underwriting, claims, finance, and senior leadership oversaw the programme.
  2. Assess Current State: Conducted interviews and system audits to catalogue existing definitions, discover gaps, and uncover data pain points.
  3. Define Scope and Priorities: Focused on the most critical or high-risk areas first, such as personal data and underwriting.
  4. Build Foundational Artefacts: Developed the business glossary, data dictionary, data model, and classification scheme to unify terminology and security requirements.
  5. Establish Quality Framework: Introduced data quality processes, an issues log, and a scorecard to measure and continuously improve data health.
  6. Assign Accountability: Finalised a RACI matrix to identify data owners and clarify roles across the business.
  7. Create Policies and Standards: Documented high-level guidelines and specific technical rules, with executive sign-off.
  8. Adopt Tools and Training: Implemented a data catalogue, integrated the inventory of data sources, and trained staff on processes and procedures.
  9. Monitor and Evolve: Used a data governance scorecard to see how well each department adopted the framework and to identify where further training or refinement was needed.


Comparison Table of Key Data Governance Artefacts

Below is a simple reference table summarising each artefact’s purpose, an example from Apex, and the key outcome.

Where, When, and How These Artefacts Helped Apex Insurance

  • Where: Embedded across all parts of the organisation—from underwriting and claims to compliance and marketing.
  • When: During system design and integration, so data followed common definitions and rules. Throughout day-to-day operations, ensure staff input, process, and analyse data consistently. In regular governance reviews and audits, adherence is checked, and areas for improvement are spotted.
  • How: A Data Governance Council prioritised activities and resolved escalated issues. Data Stewards led the hands-on work of cataloguing data and maintaining quality. Training sessions and communications campaigns helped embed new policies, procedures, and standards in the organisational culture.


Apex Insurance overcame a patchwork of siloed data and inconsistent definitions by establishing and integrating these data governance artefacts. The firm now enjoys smoother underwriting and claims processes, clearer reporting, and better regulatory compliance. This success story shows how a well-planned governance framework—complete with glossaries, dictionaries, data quality processes, assigned owners, and enforceable policies—can transform how an organisation manages and benefits from its data.

Conclusion

It has been a pleasure sharing my personal experiences with you about these key data governance artefacts. Each element—the business glossary, data dictionary, or classification—is crucial in shaping a well-rounded governance framework that keeps data accurate, secure, and (perhaps most importantly) useful.

As Dr. Joshua Depiver, I’ve witnessed organisations go from data chaos to data confidence by adopting these artefacts. The profound transformations impact everything from day-to-day efficiency to long-term strategic decision-making. I hope this article has shown how essential these building blocks are and how you can weave them into your organisation’s DNA. ??

Remember: data governance isn’t just about rules and procedures—it’s about creating trust in your data, empowering your teams to make informed decisions, and unlocking new opportunities for innovation. Best of luck on your data governance journey, and feel free to reach out if you need more insights or support. Here’s to better data for everyone! ??


Written by Dr Joshua Depiver, Data Governance Specialist & Enthusiast

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K?stutis Gadeikis (PhD, EMBA)

Chief Actuary in Lietuvos Draudimas, Insurance market leader in the Baltics, Part of PZU Group

3 周

What an article!

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