From a channel leader: Three essential traits of a great mobility partner

The mobility space is a competitive one. Reaching out to customers of all sizes and industries that have a variety of challenges can be a difficult space to navigate. That's why it's important to find a mobility partner that can help you transform your customers' businesses. But what should you be looking for when choosing the right partner???

At T-Mobile for Business, we're making strategic investments to improve our partner and customer experience. Below, I'll walk through a few points that I believe are important to consider when selecting a partner.?

Flexibility and ownership?

How a value-added reseller (VAR) conducts a sale can’t be overlooked—and the truth is, everyone does it differently. That’s why the T-Mobile for Business partner team wants to support you in whatever way you prefer to sell. Our partner teaming models encourage sales from all directions, whether that’s generated by the partner, sold through the partner, or sold with the partner. We don’t want to limit any opportunities, so we encourage all types of engagements.?

We also don’t have any blocked accounts. Partners can collaborate with us on any account in the country, from national chains to a single mom-and-pop shop. If there’s potential, we want to support it. And we won’t bifurcate out the compensation—there’s no cutting our partners from deals on our side. These flexible selling models are how we show appreciation for our partners—recognizing that they help us as much as we help them.?

Enablement and support?

To support our partner sales, we invest heavily in enablement. From customized marketing materials to exclusive offers, we’re always looking for ways to boost our partners’ efforts. We’ve developed several new campaign-in-a-box assets so that partners have the email templates, LinkedIn ads, pitch decks, and other promotional content needed to sell a specific solution.??

We also keep a pulse on what our partners truly need to close the sale and continue to make improvements to assist them. Recently, we’ve been revamping our Partner Portal, making the user experience more seamless to help streamline deal capture, make resources more accessible, and offer unmatched support throughout the sales journey.??

To show our appreciation and help incentivize selling, our tailor-made rewards program offers a range of benefits to help our partners reach customers and grow their businesses.?

Leading innovations?

Tools and processes aside, if the technology you’re selling doesn’t measure up to customers’ expectations, it’s going to be hard to achieve success. That’s why we're committed to innovation—because we want you to be proud to sell T-Mobile solutions and connectivity. With the nation’s largest and fastest 5G network, partners can feel confident when selling to their customers.??

Along with the strength of our network, we have a variety of solutions that can be fitted to your customers’ needs. For instance, our Connected Laptops are ideal for hybrid workers who need to access data and files securely and quickly on-the-go, while 5G Business Internet can help customers scale across locations or support pop-up sites. Our solutions are also designed to integrate seamlessly with existing IT ecosystems, ensuring compatibility with multi-cloud strategies and providing enhanced cybersecurity.?

We'll continue to launch new channel programs to help our partners drive significant value with their customers. Through the power of our network and solutions, we have what’s required for businesses of today—and tomorrow.?

The future of the T-Mobile for Business Partner Program is bright. We’re investing in the tools to make doing business with us easier, so you can successfully reach customers and sell the way you like to sell. We want to help you do what you do best: solve customer challenges.??

If you want to learn more about the improvements we’re making to our Partner Program or are interested in becoming a partner, please reach out.??