From Boot Cut to Slim Cut: A story of evolution

14 years ago, Bonobos was launched to solve a simple problem - ill-fitting pants - with an innovative solution - the Washed Chino. An all round better fitting pair of pants, due to its construction, specifically its curved waistband. They were also boot cut.? Whether because of, (or despite this?), a brand and a business were born.

Since then, we’ve evolved, and so has our beloved Washed Chino.? As customers’ tastes have changed, so have we. We’ve introduced slimmer silhouettes, new fits like athletic fit for guys with bigger thighs, new colors and even some pretty crazy prints.? Seven years later, when men woke up to the benefits of stretch (who doesn’t want comfy pants?), we relaunched as the Stretch Washed Chino. There may have been a number of changes, but one thing remained the same, these Chinos are the best-fitting Chinos around.

So here we are, another seven years later, and now at over 1 million pairs sold, relaunching the Stretch Washed Chino as the Stretch Washed Chino 2.0. So, why change a good thing? Well, we are always asking ourselves, “Can we do better? Has the customer changed? And, should we?”??

And the reality is that our customer’s lives have changed. And we think we can meet their needs even better.? We think that the Stretch Washed Chino 2.0 really is the ultimate chino for the way consumers live, and want to dress today.

It has many of the original features - curved waistband so that it fits “just right”, a patterned pocket liner peeking out - but now made of a new fabric that is not only 4-way stretch, but is also moisture-wicking and easy care. This means, it’s even more comfortable, but also super convenient as there is no need to iron them when they come out of the wash.? One of the other new features (might be my favorite) is the hidden side zip pocket.? You can zip away keys, wallets, tickets and more so that they don’t fall out when you’re moving about all day.? Sounds good, no? The best part is that we can (almost) guarantee that your butt never looked this good in a pair of chinos.? In fact, we even made a commercial that shows how good it will make your butt look.

It’s safe to say we are excited about these pants.? In a way only someone at Bonobos, who is obsessed with great fitting pants, can be. Who knows what will be happening another seven years from now, but I can guarantee that here at Bonobos we will be making sure that we have the best fitting pants around