From Books to the Block - A Tradition of Auction Thrills in Scottsdale.

From Books to the Block - A Tradition of Auction Thrills in Scottsdale.

Barrett-Jackson, known as the World’s Greatest Collector Car Auctions, was officially established in 1971 and has transformed into a global experience. What now serves as the platform for hundreds of the most sought-after, unique, and valuable automobiles originated as a fundraiser to buy books.

A simple meeting between two car buffs, Russ Jackson and Tom Barrett, in the 1960’s grew into a gasoline-powered haven for collectors and enthusiasts alike. According to barrettjackson.com , Fiesta de los Autos Elegantes car show and parade took place in 1967 in Scottsdale, Arizona, to raise money for Scottsdale’s art center and to stock the bookshelves of the local library. Within four years, the car-show-turned-auction, grew into the most prestigious and anticipated collector car event in the industry.

Here at ADESA , we refuse to miss out on the fun and have decided to bring some of our own to “the west’s most western town”!

Meet us in the lanes on Wednesday, January 24th, at ADESA Phoenix for our annual Barrett-Jackson sale-day event! Close to 1,500 units will be crossing our blocks as we serve a hot lunch to bidders, and all claimed badges will be eligible for a free T-shirt commemorating the event.?

If attending the one-of-a-kind auction extravaganza is on your bucket list, we may have just the ticket for you! How would you like to experience all the glory from the Skybox?

Premier view from the Barrett-Jackson Skybox.

It’s the premier place to be, and we want you to join us as our guest. Take in all of the action from a catered suite above the floor, or claim your auction block credentials to walk the stage and get up close and personal with some of the world’s most desirable autos. You will even get a chance to wave hello to your families on national television. Attracted to white walls and vintage vibes? We have a select few special access tickets to the Muscle Car Lounge available.

The fun and thrills don’t stop there! While collectors bring the nostalgia, we are bringing the speed. ADESA is proud to be fueling thrill rides for our valued customers! Hold onto your seats as you ride along with a professional driver for a heart-pumping adrenaline experience of a lifetime. Choose from Ford, Volvo, Dodge, and RAM models and take home a complimentary photo and in-car video to show off to your friends! Hate standing in lines? Speak with your ADESA representative about a Fast Pass to skip the wait!

Customer experience is a top priority at ADESA, and we’re dedicated to making a memorable impact that leaves a smile on your face. We know that there will be a variety of opportunities for fun in Scottsdale this week, but make sure you come to see us at ADESA so we can make it a week you will never forget.

ADESA Phoenix: Wednesday, January 24th - Opening @ 7 am PT

Questions: Dan Dineson , 480-271-7206

Christine Beck

Designing and implementing effective communications and strategies to inform and engage employees

10 个月

Such an interesting history to this event! I'd love to attend some day.

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