Property Done Properly: We Are Not Doing Enough to Change Outdated Perceptions of the Construction Industry

From Bollocks to Brilliance:

We Are Not Doing Enough to Change Outdated Perceptions of the Construction Industry

Introduction: When we think of the construction industry, what comes to mind? For many, it's the image of hard hats, muddy boots, and a predominantly male workforce. Unfortunately, these outdated perceptions persist and hinder the industry from attracting diverse talent and thriving in the modern era. It's time to acknowledge the need for change and challenge the status quo. In this article, we will explore why we are not doing enough to alter these stereotypes and what steps we can take to showcase the brilliance of the construction industry.

The Perception Problem: The construction industry has long been plagued by stereotypes that create barriers for progress. The image of a male-dominated workforce, physical labour, and a lack of innovation has persisted for far too long. These misconceptions not only discourage individuals from diverse backgrounds but also hinder the industry's ability to embrace new technologies and methods.

The Importance of Diversity and Inclusion: Diversity and inclusion are crucial for any industry's success, and construction is no exception. A diverse workforce brings different perspectives, experiences, and ideas, leading to innovation and problem-solving. By actively promoting diversity and creating inclusive environments, we can challenge the outdated perceptions and attract talent from all walks of life.

Embracing Technology and Innovation: One of the main reasons for the outdated perceptions of the construction industry is the lack of awareness regarding its technological advancements. From Building Information Modelling (BIM) to 3D printing and drone usage, the construction industry is embracing cutting-edge technologies that enhance efficiency, safety, and sustainability. By showcasing these advancements through various platforms, we can reshape the public perception and inspire future generations to join this dynamic industry.

Educating and Inspiring Future Talent: To change perceptions, we must focus on educating and inspiring the next generation about the construction industry's potential. Schools and colleges play a vital role in this process by offering comprehensive career guidance and promoting construction-related courses. Additionally, industry professionals should actively engage with schools through workshops, mentoring programs, and site visits to provide hands-on experiences and showcase the diverse career opportunities available.

Collaboration and Partnerships: Tackling the perception problem requires collective action from all stakeholders. Collaboration between industry leaders, professional organizations, educational institutions, and government bodies is vital for creating a unified front. By pooling resources, sharing success stories, and launching targeted campaigns, we can challenge the stereotypes and highlight the brilliance of the construction industry.

Leveraging Social Media and Digital Platforms: In today's digital age, social media and online platforms have immense influence over public opinion. Construction companies and professionals should leverage these platforms to share inspiring stories, highlight successful projects, and debunk misconceptions. Engaging with the audience through compelling content , we can shape a positive narrative and unlock the industry's true brilliance.

Conclusion: It's time to break free from the outdated perceptions that have held the construction industry back for far too long. By actively promoting diversity and inclusion, embracing technology and innovation, and engaging with the next generation, we can transform the industry's image from bollocks to brilliance. Collaboration and partnerships will be key in amplifying our efforts and driving real change.

Let's harness the power of social media and digital platforms to showcase the construction industry's true potential. Together, we can rewrite the narrative, attract diverse talent, and build a future where the brilliance of the construction industry shines bright for all to see.

Call to Action

Are you an investor or developer with a commercial real estate or infrastructure project? It's time to explore the game-changing potential of our information management process. This takes the project sponsor from inception to successful operations by looking in detail at the end game at the very beginning using an adapted RIBA plan of work.

Get in contact by emailing [email protected]

Author

Ian J. Rogers

With a track record of delivering successful projects, I offer consultancy services that drive a project’s success. I also can provide training, coaching and mentoring.

I am your experienced guide (sherpa) helping you navigate the complex world of information management and project processes and I will provide solutions that improve your project, increase profitability, and minimize risk.

I have worked with or on medium to large projects as a Quantity Surveyor, Project Manager and Facilities Manager.?I also have experience of structured finance. So I can truly look at the whole life cycle of a project.

My consultancy services, offered in-person, remotely, and in a hybrid format, are founded on aligning projects for success.

Don't just take my word for it - my clients speak to my expertise and approach.

Accreditations

BSc Quantity Surveying

Member of the Royal institution of Chartered Surveyors

Member of the Institute of Workplace and Facilities Management

Member of the International Facility Management Association

Fellow of the Institute of Directors

#ConstructionIndustry #DiversityAndInclusion #Innovation #ChangeTheNarrative