From bold glamour to bold words, another busy week on socials

Here is your weekly heads-up on what's new in the world of social.

Turn your back on Bold Glamour ???

The new filter is being criticised by social media users, who cite issues including mental health, low self-esteem and body dysmorphia as potential consequences of people using the filter to present themselves online. Is this creating an unobtainable standard of beauty and does it affect mental our health?

We applaud the new Dove campaign #Turnyourback that has just launched. Their stats show that over 80% of girls as young as 13 are starting to use filters on social, something that must be addressed for the health of us all ??

Here for a good time and a long time ??

META has joined the longer format trend on Facebook and is now adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools, meaning users can now use templates. Up until now, Facebook Reels were limited to 60 seconds. The expansion followed TikTok’s move into YouTube’s territory with videos that can be up to ten minutes instead of just three.?

The company is also rolling out more creative tools, including a new templates feature that lets users create Reels with trending templates.?

Linkedin launches Collaborative Articles ????????????????????

Linkedin has?announced that it will begin using AI to expand on its content, beginning with a new initiative called Collaborative Articles, which will use AI-generated prompts to then call on specific users for their expertise and input.

??Own goal? ??

The Gary Lineker debacle over the past few days is certainly opening up the debate over free speech on social and how employers can work in the context of?employee advocay. Once you are the face or representative of a business or brand, should you be mindful of every public word? We are sure there will be lots of social media managers looking at this right now.

Join us at IFE for the latest trends and insights on social ??

Our CEO and Head of Strategy Phia Folkes will be taking to the stage at the International Food Expo on March 22nd. We will be delving into the latest consumer insights for 2023 and sharing how food and drink brands can win on social; book now?