From Blueprint to Reality: The team behind Strategic Giving Blueprint

In/PACT, with its long-established history of steering Enterprise PurposeTech Campaigns for over seven years, is thrilled to unveil its refined array of services. These services are intricately designed to bolster Purpose Driven companies that aspire to either initiate or elevate their Community Giving Programs. Using the bedrock of our in-depth expertise and Professional Services, we've enhanced our offering with the Strategic Giving Blueprint. This blueprint aids in shaping a harmonized Giving Strategy, integrating all crucial pillars like Marketing, CSR, ESG, and Foundation’s stakeholders. Central to our approach are three key stakeholders: Brand, Customers, and Charities.

To navigate this purposeful journey, we’ve congregated an unmatched ensemble of visionaries, each contributing their unique expertise to every facet of a brand’s Community Giving initiatives. Our robust, 5-step process – Research, Benchmark, Strategy, Execute, Measure & Refine – is a testament to our commitment towards ensuring enduring success in Community Giving.

Meet Our Trailblazing Consultants:

John McNeel (ChangeX & in/PACT) Co-Founder at in/PACT, Partner/Founder at The Next Practices Group, ChangeX and PurposeWerx

John is a serial Brand Purpose savant that has launched multiple Purpose Driven Consultancies and Tech orgs that enable…Specialties include building compelling brand beliefs and behaviors, across all platforms and cultures; social purpose strategy and program development; relevant, meaningful and differentiated ESG and DE&I strategies, programs and initiatives; technology start up innovation and growth management; global account leadership, brand and product innovation; managing organizational and marketplace disruption to engineer change for the better; on-the-ground, hands-on experience running professional services, consultancy and technology businesses and brands in the US, Europe, the Middle East and Asia..

Phil Rubin (GreySpaceMatters)

Phil brings over 30 years of agency experience in Marketing, Loyalty and Stakeholder Engagement. Strategic leader with passion for customers, innovation and growth. Recognized as a global leader in the loyalty industry through more than 30 years driving growth for companies and brands ranging from global enterprise and Fortune 500 to emerging growth and startups.

Amy Aronoff Blumkin (GreySpaceMatters)

With experience in the Corporate world and now involved with managing multinational Charities Amy brings the best of both worlds to our consulting practice. Strategic marketing executive with expertise in non-profit branding; leadership development; relationship building; fundraising and experiential marketing.

Cari E. Guittard (ChangeX & in/PACT)

Cari brings a relentless approach to connection, collaboration, and driving impact. From corporate diplomacy, strategy, and scaling social impact to government affairs, geopolitical risk, corporate comms and organic business development. She looks to engage clients by building, branding and leveraging unique multi-discipline tri-sector partnerships (between government agencies, NGOs, companies and private citizens) to develop solutions and instigate action around complex and urgent problems.?

Gregg O'Neill (in/PACT)

Gregg is a leader in the Consumer Loyalty, Customer Engagement and Purpose Driven Marketing worlds. Bringing over 30 years of Technology, Consulting and Strategic Partnership expertise, he has built long standing Consumer marketing initiatives for some of the most iconic brands in the world. At in/PACT the goal is to connect brands, customers, and nonprofits, creating a new marketing revolution where customers have a say in where companies donate in their local communities. Specialties include CSR, ESG giving strategies, loyalty marketing, payment solutions, rewards, consumer and brand engagement strategies, strong sales/business development, sales management, business operations support, financial services, hospitality and travel, retail, and technology.

Ben Netter (in/PACT)

Ben is THE individual who puts Purpose into ACTION for in/PACT’s customers. As the Director of Account Management, Ben see’s what happens, every day,? when a bank, brand, a consumer and Nonprofit work together in a coordinated Community Giving program. Ben brings a real world approach to building these program and looks to customize giving? strategies based on individual client needs.? With Ben’s background as both an employee of and consultant to nonprofit organizations he brings a unique client centric approach to community engagement.? Ben has a significant knowledge base in Banking/FI giving as well as innovative strategies to engage a customer base.?

Catalin Serban (in/PACT)

Catalin Serban has led Strategy and User Experience for 7 years at in/PACT where he has seen tremendous change & progress in Purpose Driven/Community Giving programs during that time. Cat is never satisfied with the status quo and constantly looks for ways, the right way, for a client to build its Brand Purpose Ethos in the public domain. He is the architect of in/PACT’s Strategic Giving Blueprint approach! He has married his passion for compelling, user-centric design with my commitment to fostering positive social and environmental change. The key element of his work lies in enabling purpose-driven companies to amplify customer loyalty and elevate the customer experience by maximizing the impact of their community-giving programs. Whether I'm working on B2C platforms, mobile apps, or branding, my unique blend of creativity, strategy, and business insight leads to innovation and growth.

Navigating the Landscape of Cause-Based Shared Purpose:

In today's business panorama, companies with a definitive cause are not just celebrated but revered. While numerous objectives define a business, from operational goals to nurturing culture, it's invariably the cause-based aims that resonate the loudest. These goals, deeply woven with societal aspirations, are the transformative forces driving palpable shifts in our world.

Grounding Cause in Strategy:

Mere alignment with a cause is insufficient; its root should penetrate the bedrock of the company's strategy. As succinctly put, "A marketing campaign reaches its zenith of influence when born from a cause-based purpose rather than merely spawning one." This strategic embedding underscores a firm’s commitment to serving an expansive stakeholder ecosystem—encompassing not just shareholders but customers, employees, communities, and more.

The 'For' to 'With' Evolution:

The paradigm has shifted. From businesses communicating their 'purpose for' their audience, we're in an age where the 'purpose with' model thrives. The contemporary customer is not just a passive observer but an active participant. They desire more than just association; they seek a sense of belonging, a yearning to be integral parts of a brand's mission and journey.

Crafting a Shared, Cause-Based Purpose:

How do businesses undergo this transformation? By introspectively addressing pivotal questions:

• What mutual cause can our brand and customers collectively champion?
• How does this cause seamlessly align with our intrinsic values and services?
• How can this mutual objective bridge the gap between our revenue avenues and our societal impact?

Navigating these inquiries is pivotal. Aligning cause-based endeavors strategically is not merely a business milestone; it shapes an economy that benefits everyone, amplifying the brand's narrative and transforming purpose into a collective journey that resonates with all stakeholders.

Join us as we embark on this transformative path, championing causes, fostering collaboration, and driving change with our Strategic Giving Blueprint, powered by a team of visionaries. ??Schedule Your Free, No-Obligation Consultation Today.