From Awareness to Engagement: B2B Life Sciences and Seasonal Socials

Although we operate in the B2B life sciences sector, seasonal campaigns and content for awareness days can still be a part of your social calendar and are an excellent tool for:

1?? Increasing brand awareness

2?? Conveying your company's personality and values

3?? Switching up your social media feed to spike engagement

A fundamental skill to remember when marketing is communication. You're ultimately communicating with humans, so finding ways to appeal to the person behind the company will go a long way in strengthening client relationships.

Hear from our Social Media Manager, Charlotte, on how she approaches crafting seasonal & awareness day content...

"From rainbow-washing and greenwashing to pizza parties in place of mental health support - the B2B space needs to evaluate its approach to social media awareness days. I'm sure you've noticed there's an awareness day for almost everything.

I encourage clients to take purposeful time to evaluate which they'd like to promote.

Ask yourself:

Is it relevant to your organization?

What's the motivation for promoting it?

Can you add value?

Is it the right thing to do?

Do you need to take a look at your internal policies and initiatives?

Once you decide an awareness day is right for your organization, add a personal touch. For instance, World Mental Health is a good time to discuss mental health in your organization's industry as well as the support your workplace offers or is working to offer. But it doesn't all have to be serious (we're in favor of a festive rebrand!)

Days like National Pet Day are a great chance to bring your workforce together and gain some online engagement that can generate awareness of your profile and other posts.

Just remember to add a personal touch and share pictures of your pets - not Adobe's. Fun isn't reserved for the B2C space - but authenticity is non-optional for all."

Navigating the seasons, celebration days and festivities doesn't need to be tricky. So before Halloween approaches treat yourself (do you see what we did there?) to some expert advice from our digital marketing and content pros.

Speak to the ramarketing team today about crafting seasonal engagement-boosting campaigns:

?? https://www.ramarketingpr.com/contact/

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