From Awareness to Action – Driving Diversity in Sales

By Hannah Mayo, Director of New Vehicle Sales, Volvo Trucks UK & Ireland

Last September, I set out to inspire more people to pursue a career in truck sales while promoting greater diversity in our industry. With my team’s support, we’ve made strong progress and laid solid foundations.

Building a diverse sales pipeline

In February, we hosted our first Introduction to Sales workshop for our dealer and market company colleagues - those who know our products and customers so well. This interactive session helped them explore sales roles, challenge perceptions, and see new career opportunities.

Why does this matter? The industry is evolving, especially with new technologies like electric trucks, and diversity in sales strengthens our ability to adapt and succeed.

Here’s some of the feedback we captured on the day:

What's next?

Another Workshop: We’ll soon host a second Introduction to Sales event at our Warwick HQ, open to external candidates. Stay tuned for details or message us for updates.

Sales Apprenticeship Launch: In partnership with Middlesex University , we’re launching a Truck Sales Apprenticeship this September - the first of its kind in our sector. More info coming soon!

Increasing awareness and diversity in commercial vehicle sales is a key priority for Volvo trucks. We’ve made great strides and look forward to sharing more updates soon.

A huge thank you to everyone who joined our first Introduction to Sales event, including Rita Bhatoa, Olivia Bowman , Rebecca Brashill , Samuel Coe, Jamin Danladi , Ana Dias Teixeira , Steve Gardner , Connor Goldspring, Gabriela Guzzi , Sam Halsall, Kayleigh H. , Tyler Millar-Wellington, Alex Mitchell , Filomena Pezzella, Adrian Szlachcic , Kerry Thomas, David Wilson and Lisa Wilson .