“From Artificial Intelligence to Generational Transition in Business" – all the latest developments at the Business Meeting of Salón Look 2024.

It’s a meeting place to discover superior strategies to boost the cosmetic industry business. This event will be held as part of Salón Look on 18 October from 3.00 pm to 8.00 pm in the Auditorium of Hall 12 at IFEMA MADRID.

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Madrid, 3 October 2024 - Salón LOOK, Salón de la Imagen y la Estética integral (Integral image and comprehensive aesthetics fair) organised by IFEMA MADRID, will once again host multiple training events for professionals in beauty and hairdressing. Among these will be the prestigious 6th edition of the Business Meeting, sponsored by Kemon and Panasonic for Professionals. This gathering will serve as a platform to explore the best strategies that drive business in the cosmetic industry. The Business Meeting will take place on 18 October from 3.00 pm to 8.00 pm in the Auditorium of Hall 12 at IFEMA MADRID.

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This business meeting for professionals in the cosmetics and hairdressing industry will feature various conferences led by top-level experts. It is aimed at entrepreneurs, distributors, and wholesalers in the beauty sector. The Business Meeting has adapted to new conference trends, structuring its programme around the exchange of ideas, inspiration, and motivation. Additionally, it will benefit from the collaboration of STANPA, the National Association of Perfumery and Cosmetics, and ANEPE, the National Association of Professional Hairdressing and Aesthetics Companies.

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Content of the Business Meeting

This forum will address highly relevant topics presented by prestigious experts, including some of the most sought-after names in the industry. Notably, óscar Mateo, Director of Knowledge and Market Studies at STANPA will provide an update on the status of professional hairdressing and aesthetics markets in Spain. Following this, the award-winning hairdresser and personal image specialist, Luís Romero, will deliver a presentation on personal image and communication. The event will continue with David Rodelas, an international trainer in hair salon management, who, alongside Jon García Agramonte, an expert in AI, will unveil the secrets of Artificial Intelligence and blockchain technology that are transforming the business world.

Following the break, Paula Fernández-Ochoa, a consultant and speaker in high-performance environments, will deliver the motivational talk “I Achieved My Dream. Dare to!” This will be followed by an engaging round table discussion on generational change in family businesses, featuring notable figures from the professional beauty sector, such as Carol Pagés from Raffel Pagés, Marta Oriol from Industrias Oriol, and Ana Puelles from Estética Lostao. To conclude the day, Víctor Camon will take the stage with his presentation “Marketing and Tools to Stand Out in the Market with New Products and Disruptive Launches.” Camon, an international coach and self-described “homo creativo,” specialises in personal and professional development. The event will be hosted and moderated by journalist and television presenter Marta Jaumandreu, who will also facilitate the round table discussion.

The next edition of Salón Look, the leading event in the image and comprehensive beauty sector in Spain and Portugal, organised by IFEMA MADRID, will take place from 18 to 20 October 2024 in Halls 12, 14, and 14.1. Registration and further information are available on the official Salón Look website.

*Entrance to the Business Meeting includes access to the fair for all three days of its celebration, a certificate of participation, and a closing toast."

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