From Analytics to Automation: 7 Digital Marketing Tools Every Professional Needs

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Thanks for joining in.

In today's fast-paced world, harnessing the power of the right digital marketing tools can be the difference between soaring success and getting lost in the digital noise.

In this newsletter, we're exploring the most effective and cutting-edge digital marketing tools that can be used to reshape the way businesses connect with their audience, drive conversions, and achieve remarkable results.

Get ready to revolutionise your approach to digital marketing!

(P.s. If you haven’t already, there’s still time to have your say in our State of Digital Marketing Survey ??)

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Listen in?

Are you ready to transform your digital marketing efforts and stay ahead in the ever-evolving digital landscape? Join us as we explore the best tools available, enabling you to unlock the true potential of your digital marketing campaigns and make data-driven decisions to achieve unparalleled success.

Below are our top 7 recommended tools to measure your marketing success and assist you in your daily responsibilities as a marketing professional.

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1. Website Grader

LOCALiQ's Website Grader is the go-to marketing tool, offering a comprehensive analysis of your website's online presence, SEO, user experience, and overall marketing effectiveness. It's basically a report card for your digital efforts, highlighting strengths as well as areas for improvement.

This tool digs deep, examining your website, social media profiles, and local listings to give you an all-encompassing digital score. With these insights, you can take action to boost your website, enhance user experience, optimise SEO, and achieve better results.

Best of all, it won't cost you a penny!

Get your free Website Grader report today by clicking here.??

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2. Client Centre

LOCALiQ's Client Centre, is designed to empower your business with cost-effective advertising decisions. Whether it's PPC, SEO, or paid social campaigns, this smart-tracking technology reveals customer pathways, optimising ROI on any budget.

With real-time reporting, a unified lead dashboard, comprehensive insights, and call tracking, our user-friendly software ensures you're in control of your marketing investments. ??

Watch the video to see it in action or reach out for a free marketing consultation today!

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3. Google Analytics

Google Analytics, a must-have tool for digital marketers, offers powerful tracking and reporting features. It's like having a crystal ball for your website, providing insights into traffic, user behaviour, conversions, and more. With customisable dashboards and goal tracking, it helps you measure your marketing campaigns' success and make smart decisions based on data.

Want to become a Google Analytics pro? Check out LOCALiQ's complete guide to Google Analytics 4 or watch the free on-demand webinar to and learn how to harness GA4 for business growth. ??

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4. HubSpot

HubSpot is a powerful Customer Relationship Management (CRM) platform that offers a comprehensive suite of features that are designed to help businesses attract leads and connect with customers.??

But it's not just CRM; HubSpot brings your marketing efforts under one roof, letting you can effortlessly track key performance indicators (KPIs), such as website traffic, conversion rates, email engagement, and social media reach, all in one dashboard. ??

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5. SEMrush

With SEMrush you can track keyword rankings, analyse competitor strategies, identify backlink opportunities, monitor website traffic, assess the effectiveness of your paid advertising campaigns, and even gauge the impact of your social media efforts.

The ability to generate detailed reports and customised dashboards provides clear insights into key performance indicators, making it a valuable asset for making data-driven decisions. SEMrush empowers marketers to identify areas for improvement, optimise strategies, and ultimately achieve greater success. ?

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6. Hootsuite

Hootsuite is an excellent tool for measuring social media marketing success. It provides marketers with a centralised platform to schedule and monitor social media posts across various platforms, helping maintain a consistent online presence.

Hootsuite's analytics allow you to track engagement metrics, audience growth, click-through rates, and conversion data, providing a holistic view so you can gauge the effectiveness of your social media campaigns, fine-tune content strategies, and optimise posting schedules to maximise reach and engagement. ??

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7. Mailchimp

Mailchimp is another valuable tool for measuring marketing success, particularly in the realm of email marketing. Its analytics suite allows you to track key email metrics (open rates, click-through rates, bounce rates etc.) to help you understand how well your email campaigns are resonating with your audience. Mailchimp also offers A/B testing capabilities, enabling you to experiment with different email variations to determine what yield better results.

But wait, there's more! It's not just about emails; Mailchimp can be integrated with various channels, providing a holistic view of your marketing efforts. This makes Mailchimp a versatile tool for marketers looking to measure and optimise their marketing campaigns. ??

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Looking for further information and pricing plans for these tools? Read the full article on the LOCALiQ blog.

Tune?in

?? Boost your search marketing with the new Bing ??

We recently hosted “AI in Marketing: What Your Business Needs to Know About New Bing” webinar to help equip business owners with the knowledge to unlock AI’s potential and use it to enhance their digital marketing strategy. Don’t worry if you missed it, you can now watch it on demand here.

Our expert-led sessions delve into a variety of marketing topics, offering valuable insights and strategies to help you thrive in your market. Don't miss out on the opportunity to enhance your marketing skills and drive growth – watch one of our webinars today.

Click the button to choose what to watch next.

Dig in

? Last chance to have your say in our State of Digital Marketing Survey! ?

This is the final opportunity for you to share your insights and perspectives in our State of Digital Marketing survey, as the survey will be closing on September 30th. ?

If you haven’t already, we’d love to hear what you have to say. Don't miss your chance to have your voice heard and be part of something big!

In exchange for your participation, we’re offering you the chance to win ￡100 Amazon gift card as well as exclusive first access to the full report later this year.

Ready to get started? Click here to fill in the survey.

We would love to hear from as many people as possible. If you think of someone who might be interested in participating in our survey, we’d really appreciate it if you would forward them this link ??State of Digital Marketing Survey

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See you next month!

The LOCALiQ team

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