From an Accountant’s Desk: Your Website is an Investment, Not an Expense

From retail to healthcare, manufacturing to finance, every sector benefits from a professionally designed website. It’s not an expense, but rather an investment that yields returns in terms of customer engagement, conversions, and brand reputation.

As accountants, we’ve seen firsthand how businesses that allocate resources toward a well-designed website reap the rewards of enhanced credibility, user satisfaction, and business growth.

In a world where everything is becoming digital, an online presence matters more than ever. Partnering with a professional, who really understands how to help your business attract and retain customers is a strategic step that transcends industry boundaries and positions your business for success.

Why your current website does not work

Building a website without understanding how people search online can lead to missed opportunities and ineffective digital strategies.

This means, even if you have a website, it will likely be ineffective at attracting new customers.

By aligning your website with how people search, you can ensure your business stands out, captures attention, and fulfils users’ needs.

When users turn to search engines like Google, they have a specific intent. Some seek information, others look for products or services, and many want solutions to their problems.

Understanding these intentions allows you to tailor your website’s content to address users’ needs directly.

By aligning your website with user intent, you position yourself as a valuable resource, increasing the likelihood of engagement and conversions.

Think like a problem Solver

Take a look at your own business. What problems do your products or services really solve?

In this example, let’s take a look at a company who sells beds. The beds might have memory foam, pocket springs, a sprung base and so on but what problems do those features solve?

For example:

• Reduce back pain by promoting good spinal alignment.
• Prevent future pain.
• Help you get a good night’s sleep.
• Help reduce stress levels.
• Help tackle snoring.
• Help with allergy symptoms.

By addressing the problems your products or services solve, helps you align with your prospects’ problems and increase the chances of conversion.

Understanding search volumes

In the vast realm of the internet, creating content that truly resonates with your audience and captures their attention is a challenge. However, one key element can significantly enhance your content strategy: understanding search volumes.

If you know how many people are searching for certain topics, you gain insights that guide you towards creating more valuable website content.

For example, if 10 people per month were searching for “Best Mattress for Side Sleepers” and 500 people were searching for “Best Mattress for Back Pain”, you know where to invest more time in creating appropriate content.

Working with a professional who can help you understand the search volumes and where to focus your efforts is key to rapid business growth.

Why accountants recommend having a good website

Accountants often recommend that businesses have a good website due to several compelling reasons that contribute to the overall success and growth of the business.

We help businesses grow

We are experts at helping businesses grow. There are many strategies we recommend but when we take on new clients who are looking to grow their business, the website is one of the first things we take a look at.

A good website serves as a vital tool for building a professional image, expanding reach, showcasing services, generating leads, and staying competitive in the digital age.

A well-designed website enhances client engagement, supports marketing efforts, and provides valuable insights that contribute to the overall success of the business.

From business plans and marketing strategies to fundraising requirements and cash flow, we can help. We’ll guide you through the process of planning for your business growth, including the potential re-structuring of your business plan and preparing a detailed forecast.

If you are looking to grow your business, get in touch for a no-obligation discussion.

https:?www.franksaccountants.co.uk

email: [email protected]

tel: 01937 534242