From $84 to $39: How We Helped an Organic Greek Brand Slash CPA by 52% in Just 60 Days

Our client, a budding organic Greek food brand, offers authentic and natural products.

As a beginner in the online ad space, they were seeking systematic growth while keeping ad spend efficient.

Niche: Organic/Natural Foods

Size: A Beginner brand with minimals spends on Meta Ads.

Challenges:

The founder emphasized the importance of maintaining authentic messaging that aligned with their brand values.

Additionally, they sought a reliable partner to help scale their ads profitably while addressing high CPAs.

Below are the stats in October

Starting CPA: $84.19

Timeframe: 60 days

Strategy & Execution:

Step 1: Understanding Client's Challenges

Before diving into ads, we identified the roadblocks holding them back. The challenges were:

• High CPA: Starting at $84.19, it was far from profitable
• Brand Authenticity: Maintaining messaging that aligned with their values was crucial.
• Strategical & Repeatable Testing Process: They needed a structured process to identify and scale winning ads.

Step 2: Using a Systematic Framework

Success starts with a plan.?

We established a systematic weekly process to test, optimize, and scale ads consistently.?

This was done using our ad testing framework, which allowed us to go through the following phases systematically:

1. Message Testing: We identified the right messaging hooks that resonated with their audience and tested headlines, sub-headlines, and ad copy variations.
2. Creative Testing: Once we had winning hooks, we focused on visual elements like image backgrounds, text overlays, and layout designs to optimize the static ads.
3. Video Testing: Next, we created engaging video ads, integrating the winning hooks and visuals. These videos included voiceovers and UGC, which proved to be the most successful format.
4. Audience Testing: We identified different audience segments for cold prospecting, which allowed us to optimize the campaigns based on their unique responses.
5. Scaling: Finally, we focused on scaling the campaigns that showed consistent performance.?Using metrics like CPA, ROAS, and CTR, we ensured we were scaling the right ads effectively.

Step 3: Test, Learn, and Optimize

The key to reducing CPA is consistent testing and refining.?

Here’s how we approached it using the 3-Step framework:

Ad Formats We Tested:

• Static Images: Simple, clean visuals.
• Carousels: Highlighted multiple products or stories.
• Videos: Story-driven or voice-over ads.

Ad Types We Tested:

• Features/Benefits: Highlighting product advantages.
• Lifestyle Images: Showcasing real-world use.
• Story-Based Carousels: Engaging Narratives.
• UGC (User-Generated Content): Authentic, relatable content.

The Winner:

UGC videos outperformed all other formats, achieving a CPA as low as $34.64 by December. Their authentic, relatable appeal resonated deeply with the audience.

• October: CPA at $84.19
• November: CPA reduced to $69.00 (18% reduction)
• December: CPA further dropped to $38.99 (53% total reduction).

"This systematic approach not only lowered CPAs but also set the foundation for scaling the brand’s daily ad spend to $200, with plans for continued growth in 2024."

Conclusion:

The Overall CPA on the account level reduced from $84.14 to $39.5 (52% Reduction in CPA)

Here’s What Our Client Says…

For the performance so far

The Revenue is steady and increasing and if it goes this way, it’s going to be fantastic for us for 2025.

Key Takeaways:

• Prioritize Messaging: Keep your ads aligned with your brand’s voice and values.
• Test Consistently Using a Proven Framework: Our 5-step ad testing & scaling framework ensures the systematic identification and scale of winning creatives.
• Leverage UGC Creatives: Authentic, relatable content resonates better with audiences.
• Use Advantage+ Campaign Budget: Let Meta’s AI optimize your ad spend allocation.
• Analyze and Adapt: Regularly monitor metrics to refine your strategy.

Want To Apply This To Your Business?

By focusing on clear messaging and a systematic testing process with our 5-step ad testing framework, you too can reduce your CPA and scale profitably.

If you’re looking for a partner to help you analyse your business & layout a plan to scale your Meta Ads.

Book A Free Audit ?? https://calendly.com/sai-185y/dtc-daily