From $0 to $100: What a Cactus Taught Me About Sales (and How You Can Apply It to Your Business)

Every morning I hustle the girls out my front door, usually kicking a couple of school bags as I go, grabbing my sunglasses and lip gloss in my spare hand and I still manage to take 0.12 seconds to marvel at this beauty.

Here’s the wildest part ??

2 weeks ago, I had zero intentions of owning a cactus.

If you had asked me how I would spend $100, hands down, my answer would have been massage.

Because a massage is the answer to practically every problem—obvi.

So why is this beautiful Cactaceae standing proudly at the entrance to our grey weatherboard bungalow by the sea?

'Cos someone sold it to me.

Sure the bold shape and delightful spikes caught my eye, but that market vendor could easily have just smiled—he was after all packing up after a long hot day in the sun.

Instead, he called out,?“I’d love if you’d take him home with you.”

I laughed, ice broken.

He continued,?“Seriously, these normally retail in Sydney for $350, but I like coming to these markets where I can give them away at cost.”

“Hmmm,”?I leant a little closer. “I’m not great with plants, though, I’d probably kill it.”

“Well, then…”?he smiled (knowing what all great salespeople know: objections are usually just another way we beg for permission to buy the thing we want).

“The best news is this breed thrives on neglect. The more you cared for it, the likelier you would be to kill it.”

Permission granted!

“What do you think?”?I asked my husband.

The salesman turned to my twin daughters.

“You know what? If you take him off my hands, YOU can both pick a small baby cactus to keep him company.”

And with that closer, I gleefully handed over $100 cash for a plant.

A freaking plant.

A seed, water, soil and a bit of sun.

100 smackers.

I have no regrets

There could be psychology in that. As the fewer choices we have, the more likely we are to be satisfied with our choice. I was only choosing whether to buy this cactus or no cactus.

But the thing I want you to remember?

Next time you have to write a Sales Page or jump on a call with a potential client, think about it like this —?it's how you position the product?(if you're on a sales call, your services are the product, not you)?that counts, not the price.

A price is just a number.

I had a wildly successful launch last week?(more insights coming soon!),?and you know what?

I chatted with almost every single person who enrolled—

Meaning if my sales skills weren't as honed, relaxed and "un-salesy" as they are, my results would have been very different.

The first step of Sales Club? Don't think of it as a way to trick people out of their money.

Believe in the value of what you offer and connect with the people who are the right fit.

The sales will follow.

If you’d like help positioning your services on a sales call so you can STOP wasting time, energy and heartache getting clients and START earning more to spend on prickly plants, I have the perfect thing.

Sublime Sales Calls is the exact template I use to position my offers for each client on every sales call.

No more adjusting your services to fit what the client asks YOU for?(ugh!)

And it comes with training on how to use it effectively to help you communicate your value to make working with you a no-brainer.

For just two more days, you can get it 50% off.?(I've spent way more on a cactus, and I'm sure you have too!)

Ready to land more high-paying clients with ease?

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If you're not a copywriter, DM me before you buy. It could still be a good fit, but I don't believe in selling stuff people won't actually get value from. If you're not a good fit, I'll tell you.