FRIENDS: THE REUNION

I feel 90% of my LinkedIn friends here will connect with my subject line. There is a saying that Fashion trends repeat in different eras. The average amount of time it takes for a certain style to come back into fashion is around 20 years. The return of fashion in most cases is widely accepted and celebrated. In today’s era of OTT platforms with hard-hitting, straight into the face, violent and explicit content the return of FRIENDS is like getting cozy en route a rocky trek or having a cup of hot chocolate on a Sunday morning after a night of heavy drinking. It is giving comfort, joy and immense happiness even though the characters were conceived around 30 years ago. This again proves that a good content does not fail over time. Trends change, eras change, preferences change but good content will always have a market no matter what the era is.

The same applies to good ideas, products and services. If we invest in our ideas today which can translate into solutions in the form of a product or service which facilitate to solve the simplest of problems then we are on the way of creating a classic. Classics make a come back in different eras in different forms, packaging or versions and, are rebranded. They are again accepted in the new form because the core idea behind that is a classic.

As professionals, product managers, project managers, content developers, designers, marketing managers, entrepreneurs or even sales managers we should ask ourselves once in a while “ Are we involved in a process of creating a classic or like many others we are working to deliver a cliche solution which is safe to market.”