A "Friends-First" Approach to Building Brand Community ??

A "Friends-First" Approach to Building Brand Community ??

MHH Season 8 Episode 28: This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!).

Grab your favorite drink and listen in to this week's?Marketing Happy Hour?conversation! ??

amika is looking for a Senior Social Media Manager (on Payge's team!) in NYC

SkinnyDipped is looking for a Director of Creative Strategy & Community (Remote)

Banana Republic is looking for a Senior Manager Organic Social + Influencer Marketing in San Francisco, CA

Find more curated hot jobs updated weekly on the Marketing Happy Hour job board!

  • Jeni's Ice Creams x Fly By Jing is heating up a classic summertime treat
  • Cassie is officially hosting another podcast with Universal Studios ! This show supports vacationers with planning their trips to the parks in Orlando and Hollywood. Be sure to support the show by leaving a quick comment and liking the video!?
  • New here? Or just want more of Marketing Happy Hour? Download our FREE MHH Starter Kit , with everything you need to get started as a MHH Insider:

  • Be sure to tune in to this week's Tuesday episode: We're excited to introduce you to Pinterest Expert Jessica Morrobel. In this episode, Jessica shares a deep dive into Pinterest strategy for both brands and individuals and explains how consumers are uniquely utilizing Pinterest as an engaged audience of consumers positioned to buy. She shares how to optimize your profile on Pinterest, perfect keyword rich descriptions, create content that will perform best on the platform, and provides a real-life example of her work with Sephora at Kohl's on Pinterest. Listen in:

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Other episodes you'll enjoy if you enjoyed Payge's episode:

How Strong Branding + Community Influences Retail Demand | Lauren Murphy of Fishwife

Evolving Your Brand Over Time | Matt Prince of Taco Bell

The Art of Showing Up in Unexpected Places | Izzy Yellin of OLIPOP

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Emma Biermann

Brand Director at Art of Sucre

3 个月

AH love this Erica Spitzley payge T. ?

Connie Chan

Specialize in flexible packaging | Copperplate printing | Digital printing | support new startup business

4 个月

Good to know!

Mentioned this week: Co-Hosts Cassie + Erica, MHH Season 8 Episode 28 guest payge T. of amika,?hot jobs (at amika, SkinnyDipped + Banana Republic - find more jobs at marketinghappyhr.com/job-board), fun things "filling our glass" this week including Jeni's Splendid Ice Creams x FLY BY JING, Cassie's newest hosting gig with Universal Studios, our MHH Starter Kit (marketinghappyhr.com/starter-kit), our Tuesday episode featuring creator + Pinterest expert Jessica Morrobel, and more ??

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