A "Friends-First" Approach to Building Brand Community ??
MHH Season 8 Episode 28: This week, Cassie and Erica sit down with Payge Taylor, Director of Content Strategy and Community Engagement at haircare brand amika. In this episode, Payge explains how the brand taps into the meaning of their name (amika = "friend") to create and maintain a strong, engaged brand community, and how they're consistently showing up for that community across all channels (including IRL!).
amika is looking for a Senior Social Media Manager (on Payge's team!) in NYC
SkinnyDipped is looking for a Director of Creative Strategy & Community (Remote)
Banana Republic is looking for a Senior Manager Organic Social + Influencer Marketing in San Francisco, CA
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领英推荐
Other episodes you'll enjoy if you enjoyed Payge's episode:
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Brand Director at Art of Sucre
3 个月AH love this Erica Spitzley payge T. ?
Specialize in flexible packaging | Copperplate printing | Digital printing | support new startup business
4 个月Good to know!
Mentioned this week: Co-Hosts Cassie + Erica, MHH Season 8 Episode 28 guest payge T. of amika,?hot jobs (at amika, SkinnyDipped + Banana Republic - find more jobs at marketinghappyhr.com/job-board), fun things "filling our glass" this week including Jeni's Splendid Ice Creams x FLY BY JING, Cassie's newest hosting gig with Universal Studios, our MHH Starter Kit (marketinghappyhr.com/starter-kit), our Tuesday episode featuring creator + Pinterest expert Jessica Morrobel, and more ??