Friends with benefits.

Social Media for Business: Your Best Friend That Never Sleeps

Cute hook with the "Friends with benefits..." - I assure you it's not what you think! Read on...

The boring bit...

Social media has rapidly emerged as a powerful tool for businesses around the globe, offering a unique way to connect and engage with customers like never before. But if you want to make the most out of your social media strategy, it's time to stop treating it like a business tool and start treating it like your best friend.

Don't Hold Back

Your best friend is someone you can confide in, share your thoughts and ideas with, and express yourself freely. Similarly, social media for businesses is not just about promoting products or services, it's also about expressing the personality, values, and ethos of the brand. If your business has something to say, say it! Don't hold back from sharing news, insights, or updates that add value to your customers' experience.

Your followers want to know what's happening with your brand, what's coming next, and how it affects them. They crave authenticity, transparency, and consistency. By treating your social media channels as a friend, you can provide all of this and more.

Repeating the Same Message? Think Again.

Just like you wouldn't want to bore your best friend by repeating the same stories over and over again, you wouldn't want to bore your audience on social media by repeatedly pushing the same content. Doing so can lead to follower fatigue, where your audience grows tired of your content, leading to a decline in engagement and potentially, loss of followers.

Instead, ensure that your content is fresh, diverse, and engaging. Keep up with trending topics, leverage user-generated content, and don't shy away from experimenting with new types of content formats like videos, live streams, podcasts, and more. Remember, variety is the spice of life, and in the world of social media, it's the key to keeping your audience engaged.

Dialing Up With New Information

Imagine you've just finished a conversation with your best friend, and then you stumble upon something new and interesting that you think they'll benefit from knowing. Would you hesitate to call them again? Of course not! The same logic applies to your social media presence.

If you have something new and beneficial to say, don't hesitate to say it, even if you've just posted something else. This doesn't mean you should spam your followers with posts, but rather that you should feel free to share valuable information as it arises. As long as what you're sharing is genuinely beneficial, interesting, and relevant to your audience, they'll appreciate the update.

...and to sum up

Treating social media like your best friend means maintaining a genuine, open, and dynamic relationship with your audience. It involves sharing valuable information, keeping things fresh and engaging, and not hesitating to share new insights that can benefit your followers. It's quite literally, Friends with benefits.

Just like a friendship, your relationship with your social media audience needs care, respect, and attention. The more you nurture this relationship, the more it will flourish, leading to increased brand loyalty, higher engagement, and ultimately, business growth. So go ahead, strike up a conversation with your audience today - your best friend is waiting!

Thinking Point... With that onboard, do you think you need a traditional call to action? Do you talk to your friends with "Call to actions"? Or is it inferred... Discussion welcome.