Friend or Foe: Using AI In Content Marketing

AI technology has been changing the landscape for content marketing at a very rapid pace. However, thinking that AI in content marketing is something new would be naive.?

Countless marketing tools have been incorporating AI technology to improve their results for years but it was never under the kind of spotlight it is now. This spotlight is mainly due to ChatGPT gaining popularity recently.?

With ChatGPT, people all over the world discovered how AI can be used to complete various tasks, answer questions, and even code. This discovery got everyone’s attention and soon the internet was taken over by posts showcasing the AI’s ability to understand prompts and provide excellent results.?

While everyone thoroughly enjoyed and marveled at ChatGPT’s capabilities, it also raised a few concerns, especially in the content marketing community.??

People started to worry whether this would spark a shift towards humans getting replaced by AI and an overall decrease in human-made content on the internet. Although these concerns are well-founded, we cannot deny that AI in content marketing can be used to our benefit instead of looking at it as an enemy.

Before we get into using AI in content marketing, let’s take a closer look at what AI is and what it means for the future of content marketing.?

What Is AI?

Artificial Intelligence, more commonly known as AI, is a branch of computer science that focuses on building machines that learn to perform tasks that require human intelligence. AI is a concept that has been around since the 1950s and has progressed by leaps and bounds over the years.?

AI enables machines to behave like the human mind and perform tasks that would require our cognitive abilities. In today’s day and age, you can find many AI examples that have become part of our daily life, for example, Apple’s Siri, ChatGPT, Google’s Bard, and self-driving vehicles like the Tesla.?

AI machines are trained to process and analyze copious amounts of data and complete tasks such as identifying patterns, playing games, and interpreting speech. Humans are often in charge of training AI and ensuring that the AI is encouraging good acts and discouraging bad decisions.?

There are two types of AI, strong AI and weak AI. Strong AI has the ability to solve problems it has no previous experience with by using human-like cognitive abilities. Weak AI uses these human-like cognitive functions to focus on performing one task extremely well, for example driving a car or writing content.?

Now that we have a slightly deeper knowledge of what AI is, let’s address the primary question on everyone’s mind; Is AI replacing human content?

Is AI Replacing Content Creators?

The concern that AI will soon replace content creators and take most human jobs has been plaguing most of us, and for good reason. However, according to industry experts, it is unlikely that AI will replace human content creation, especially for marketing.?

Although AI in content marketing is advancing with each passing day, there is also a need for critical thinking when it comes to deciding on the content that needs to be published, and this critical thinking can only come from a human.?

However, as a content marketer, it is crucial that you don’t shy away from? AI and the benefits it can offer. There is no denying that AI can help you improve your output and efficiency. You can incorporate AI tools into your process to enhance the quality of your work as well.?

Learning to use AI technology to your advantage can help you stay on top of the latest industry trends and maintain your position in the competitive industry. It can be vital to your growth and expansion.?

With this in mind, let’s take a look at how you can use AI in marketing and advertising.???

5 Ways Of Using AI In Marketing And Advertising

1: Enhance Your Content

?Using AI tools to generate content is generally not advised. However, this doesn’t mean you can’t use AI to improve your content and make the content generation process more efficient. There are various ways to use AI in marketing and advertising to improve the process, like using conversation intelligence to find out what content your audience needs.?

You can find out what is trending by tracking the most used keywords by your customers in calls and chats. Not only that but there are many AI tools that can be used to generate trending topic ideas that you can use for content generation.?

2: Elevate Your SEO And Keyword Discoverability

AI can be an excellent asset for you to improve your keyword and SEO strategy. With the help of AI and conversion intelligence (CI) tools, you can keep track of the keywords that are trending and use them to optimize your content for maximum impact.?

You can also use AI to discover which keywords are starting to trend and use them in your content and strategy before your industry competitors. This can also help you build your authority in the field and strengthen your position as a thought leader.?

3: Optimize Your Digital Strategy

With the help of AI in marketing and advertising, you can ensure that you don’t fall behind and are always optimizing your digital strategy to stay ahead of your competition. One of the most helpful ways you can use AI in marketing and advertising is by connecting your tool with Google Ads.?

Doing this will help you recognize which keywords are targeting the leads that are turning into conversions. You can use this data to improve your Google Ads and start using the keywords that are driving conversions. This will also help you adjust your budget to spend more money on qualified leads and increase return on investment (ROI).?

4: Accelerate Your Conversions With Marketing Automation

Marketing automation is a concept that has been growing rapidly. If there is one thing all marketers know, it is that personalized marketing efforts can boost your conversions and create an exciting user experience for your customers.?

With the help of marketing automation AI tools, such as chatbots, conversation intelligence, and integration of information with CRM tools, you can offer your customers exactly what they are looking for. AI for marketing automation can help you provide customized offers to your audience and they can also receive the information they require.?

Not only that but by recording the information exchanged between your AI and customer, you can enhance your marketing and advertising strategy to combat your customers’ pain points as well.?

5: Improve Your Market Research

Market research is one of the most important and time-consuming processes. It is crucial that you research the market before developing a strategy for your business, which is why using AI tools that can make this process more accurate and efficient is beneficial.?

With the help of these AI tools, you can find out more about your target audience, the keywords you need to incorporate, the content you should focus on, the marketing channels best suited to you, and so much more. All of this research can be enhanced with the help of the data processed by AI.?

These are just a few ways in which you can use AI in content marketing. It is vital that we accept early on that AI is here to stay and use it to our advantage instead of making an enemy out of it. With the help of AI tools, we can improve our content and make all processes significantly more efficient, without losing the innovative human-like touch we have to offer.?