Fried Bids, Digital News - 9th-15th Jul 2024
This is my personal selection of the most interesting stories published from 9th-15th Jul 2024. Let me know what you think in the comments. If you want to receive the 50+ news full newsletter, please reach me through Direct Message.
Google Ads has made broad match the default setting for new search campaigns using Smart Bidding strategies, such as conversion-focused bidding. This update is intended to help advertisers achieve broader reach and more opportunities for their ads. While some advertisers are concerned about the implications of broad match as the default, Google has clarified that this change is only applicable when using specific Smart Bidding strategies.
OpenAI is working on a search product that integrates web search with large language models like GPT-4. The Atlantic has allowed its content to be included, indicating potential collaborations with other major publishers. While current AI search capabilities are limited, this new product could partially replace traditional Google search, marking a significant shift in internet navigation.
Amazon has introduced Rufus, an AI-powered shopping assistant, in its mobile app for U.S. customers. Rufus provides personalized product recommendations, comparisons, and insights based on customer reviews and expert analysis. Despite early inaccuracies and limited recommendations, Amazon aims to improve Rufus over time, potentially transforming the ecommerce experience and advertising strategies on the platform.
Amazon has launched a beta feature for businesses not selling on its platform to generate leads through display ads across its network. These ads appear on Amazon properties and third-party sites, optimized for targeting tactics and desired outcomes. This initiative aims to enhance Amazon's competitiveness in the digital advertising space and provide businesses with access to its extensive data ecosystem.
Amazon is expanding its Sponsored TV ads to the UK, offering brands new advertising opportunities on streaming platforms like Freevee and Twitch. This move leverages Amazon's extensive data for targeted ad delivery and reflects its growing influence in digital advertising. UK brands can now explore this avenue to enhance their marketing strategies.
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Spotify has launched a new feature allowing podcast listeners to leave comments on episode pages, enhancing creator-audience engagement. This move positions Spotify as a competitor to YouTube by offering more interactive features for podcast creators. The feature aims to build communities and increase podcast consumption on the platform.
Research commissioned by the Movement for an Open Web (MOW) suggests Google's Privacy Sandbox terms are "onerous, discriminatory and one-sided," potentially violating privacy laws. The report highlights issues such as shifting financial risks to companies and failing to establish proper data controller agreements, indicating the need for Google to revisit its terms for compliance.
Google Analytics 4 (GA4) features a hidden report that compares conversions exported to Google Ads, explaining discrepancies between the two platforms. This tool, discovered by Brais Calvo Vázquez, is valuable for advertisers to improve campaign accuracy and performance. The report, accessed via a specific URL, suggests Google's efforts to address data discrepancies and enhance GA4's utility for marketers.
The European Commission has opened a formal investigation into X for potential violations of the EU's Digital Services Act (DSA). The inquiry focuses on transparency in advertising and user verification, particularly X's verification system and ad repository. This investigation signals the EU's commitment to enforcing DSA standards and regulating large online platforms.
The European Union has accepted binding commitments from Apple to settle an antitrust investigation into Apple Pay. Apple will allow rival mobile wallet apps to offer contactless payments using NFC technology on iOS devices, addressing concerns of market dominance. This decision aims to increase competition and consumer choice in the mobile payments market.
Alphabet has decided not to acquire HubSpot after initial discussions and significant progress in deal talks. The potential all-stock deal generated market interest, but Alphabet chose not to proceed, and the reasons behind this decision are unclear. HubSpot and Alphabet will remain independent, marking the end of the anticipated acquisition.
Global Performance Marketing Manager at Freeda
4 个月On the Google Ads news: this update could be beneficial for advertisers looking to increase their reach without manually adjusting match types. However, it's more than ever crucial to monitor campaign performance closely to ensure that the broader reach aligns with targeted conversions, otherwise, this could be a 'bottomless pit' for junior advertisers.