Fried Bids, Digital News - 4-10 Mar 2024
Google Ads introduces "Solutions," a customizable automation feature to simplify campaign management. It offers performance reports, budget management, and optimization tools. Advertisers can customize reports and budgets, manage negative keywords, and export reports. The user-friendly tool leverages the Google Ads API for accurate and up-to-date data. Google plans to replace its manual solutions library with Solutions, which provides pre-built automation templates.
Google Ads will automatically pause ad groups with low activity to improve budget efficiency. Ad groups created 13 months ago with no impressions within the past 13 months will be paused. Advertisers can unpause ad groups if they expect future impressions but should review them beforehand. If ad groups remain inactive for three months, Google will pause them again. Advertisers can still make changes to paused ad groups. This move aims to enhance budget efficiency and campaign quality by eliminating inactive ad groups.
Google announces spam updates for March 2024. The updates target scaled content, expired domain, and site reputation abuse. Violations may result in lower rankings or exclusion from search results. The updates include algorithmic and manual actions to address spam policy violations. They aim to reduce the prevalence of unhelpful and manipulative content in search results. Sites should review spam policies and make necessary changes to comply.
Google rolls out its March 2024 Core Update to combat spammy and low-quality content in search results. The update includes algorithm changes to improve result quality and introduces new spam policies. Google aims to reduce unhelpful and unoriginal content by 40%. The update refines ranking systems to prioritize user experience and high-quality content. Website owners have two months to comply with the new site reputation policy.
A report finds no correlation between social media engagement and content readership. Users are shifting away from in-stream sharing to engagement within enclosed message groups. Engagement doesn't guarantee content readership, as many commenters may only react to headlines. Social media still offers brand awareness benefits, but post reach doesn't always lead to content visits. Negative stories spark more engagement, and simplified takes pose challenges in the social media age.
On March 5th, Facebook and Instagram experience a massive outage, affecting logins and ad delivery. Meta acknowledges the issue and works to resolve it. Over half a million users report problems within a short period. The disruption impacted both platforms and Meta Ads Manager. Meta spokesperson Andy Stone said the issue was resolved on Tuesday and apologised on behalf of the tech giant without revealing much in terms of details.
Advertisers are beginning to realize that measurement, rather than targeting, poses a greater challenge in the face of cookie deprecation. Marketers are now grappling with the absence of these cookies, prompting them to explore alternative measurement methods such as IP addresses, fingerprinting, modeling, and Google's consent mode. However, the focus on measurement solutions has lagged behind the progress made in targeting solutions. Marketers are reevaluating their approaches to attribution, media mix modeling, and experimental solutions.
Google has introduced Meridian, a new approach to marketing mix modeling (MMM) aimed at helping marketers improve their measurement of the impact of their marketing efforts across various channels. With the growing demand for alternative tracking methods, Meridian has been launched to provide marketers with better measurement capabilities while ensuring privacy and meeting their unique business needs. By incorporating a broader range of marketing data points, Meridian offers more comprehensive options for measuring campaign performance. Although Meridian is currently in limited availability, marketers can apply for access to explore its potential benefits.
On March 6th, 2024, the European Union's Digital Markets Act (DMA) compliance deadline arrived, marking a significant moment for tech's major "gatekeepers." The DMA aims to promote fair competition by requiring large digital platforms, known as gatekeepers, to allow interoperability and prevent favoritism towards their own services. The EU has designated six companies as gatekeepers: Alphabet, Amazon, Apple, ByteDance, Meta, and Microsoft. Each company has responded differently to the DMA's demands. The DMA represents a significant shift in how these tech gatekeepers operate, and compliance with the rules is crucial to avoid hefty fines.
A bipartisan group of U.S. lawmakers has introduced legislation aimed at addressing national security concerns posed by the Chinese ownership of TikTok. The proposed legislation would give ByteDance about six months to divest its ownership of the app or face a ban in the United States. The lawmakers argue that TikTok's Chinese ownership exposes it to China's contentious cybersecurity laws, which could potentially compromise U.S. user data. The U.S. government, however, may be hesitant to take further action against TikTok due to potential retaliatory measures and the broader implications for U.S.-China trade. Despite the uncertainty, the ongoing TikTok separation project and the storage of U.S. user data on isolated servers could be alternatives to a full ban.
Apple is fined €1.84 billion by the EU for violating antitrust rules with its App Store policies. The European Commission finds that Apple restricted music streaming app developers from informing users about alternative subscription services. Apple is ordered to pay the fine and allow advertising of cheaper options outside the App Store. Apple plans to appeal the decision, arguing against evidence of anti-competitive behavior. The ruling highlights ongoing scrutiny of Apple's App Store practices and the push for fairness and competition.
I Make Companies Win using Google Advertising Methods that Convert ?? | 10+ Years Honing My Craft ??♂? | PMax - Video - Search - Display - GA4 - Account Audits & Full DFY Approaches ??.
8 个月Exciting updates in the digital world! Can't wait to dive into these stories.
Digital Performance Supervisor at OMD Italy | DEI Activist
8 个月Hi Andrea! I agree with concerns about measurement as a consequence of cookies deprecation. But I'm confident this will give us, as marketers, the opportunity to explore and develop a wide range of valuable alternatives. Marketing mix models, first, as Google and Meta efforts confirm. Let's see what comes next!