Fried Bids, Digital News - 12-18 Dec 2023
This is my personal selection of the most interesting articles published on 12th-18th Dec, 2023. Let me know what you think in the comments. If you want to receive the 50+ news full newsletter, please reach me through Direct Message.
In response to concerns raised in an Adalytics report about brand safety issues within Google's Search Partner program, Google will now provide advertisers with information on whether their ads were served on about 30 websites mentioned in the report, but critics say this provides limited transparency given the larger issues within the program.
Meta's Instagram messaging spinoff Threads has expanded into Europe which could add over 25 million new active users, now totaling over 125 million monthly users as it continues to challenge X's dominance in real-time social messaging although X still maintains a sizable lead with over 250 million daily users.
Meta has launched an initial test that will see Threads content viewable on Mastodon through the federated ActivityPub protocol, a first step towards Meta's promise of a more decentralized social platform while still in early stages with Threads users unable to follow Mastodon users back at this point.
A survey of teens by Pew Research Center found that YouTube was still the most widely used social app, with 81% of respondents reporting usage, though TikTok saw higher constant usage and Snapchat surpassed Instagram in popularity according to the new data on teen social media preferences and habits.
YouTube is changing its TV ad format to showcase fewer but longer ads during video playback along with introducing ads between Shorts viewed on TV as the company focuses more on watch time and monetization from ads on connected living room devices.
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Google Ads' Video Reach Campaigns have been updated to provide advertisers with new multi-format options by allowing bumper, skippable and non-skippable in-stream, in-feed, and Shorts ads to be combined into single campaigns for optimized targeting and improved reach versus individual campaigns per format.
Meta is testing a conversational AI chatbot integrated into its Ray-Ban Stories augmented reality glasses allowing users to activate the chatbot with the words "Hey Meta" and ask questions answered using Meta's AI systems and Bing search with the potential to serve as a future digital companion/assistant accessible through voice commands.
The article explores predictions for the growth of contextual advertising in 2024 from various industry experts, with many predicting it will rise as a key solution in a post-cookie world, with enhanced privacy, relevance and use of AI/ML to better understand content and audiences.
Google will test a new "Tracking Protection" feature in Chrome that limits third-party cookies by default starting with 1% of users as the next step towards phasing out third-party cookies altogether by 2024, giving users the ability to temporarily re-enable cookies on specific sites and more transparency into cross-site tracking and data collection.
A jury unanimously found Google maintained an illegal monopoly over its Play app store and payment system, dealing Epic a major win in its antitrust suit, while the remedies have yet to be decided but Epic seeks to give developers more freedom over Android app distribution and billing beyond just Google's controls.
A U.S. marketing company was reported to promote an "Active Listening" service claimed to target ads in real-time based on conversations heard through microphones, raising privacy issues, with the company stating data used was third-party and anonymous while Google noted controls over microphone access on Android.
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