#FrideasWorthSharing - 5.26
Media Cause
Media Cause is a mission-driven marketing and creative agency that helps nonprofits grow and accelerate their impact.
Happy Friday, and welcome back to another?#FrideasWorthSharing , our series where we share the latest in the advertising and creative industry alongside thought-provoking questions meant to inspire.
Here's some inspiration our team has collected over the past month that will hopefully spark your hearts and minds. As always, please share your thoughts or takeaways in the comments!
Vegan food brand NotCo recently used AI to imagine what farm animals would look like if they reached old age, rather than being killed in their youth for consumption. It's one of the more novel/thought provoking uses of AI we've seen recently, in that it really takes the prompt of "imagine if" and brings it to life. Imagine if...all of the forests were gone? Imagine if...childhood cancer was cured?
For Autism Awareness Month in April, a project from the Foundry Learning Center in New York recorded 100 kids' voices making announcements for public transit--and had them broadcast by transit systems in New York, New Jersey, the San Francisco Bay Area, Atlanta, and Washington, D.C. The head of the project talked about how many kids with ASD have a fascination with transportation and engineering and may bring language from the areas they're interested in ("stand clear of the closing doors, please!") into their daily lives. What an incredible real-life way to get kids and parents excited, bring some unexpected joy to subway riders, and help break down misperceptions and stigmas about the autism community.
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The Mayo Clinic doesn't need much help with brand recognition. Most people already recognize it as a gold standard for innovative treatment, clinical trials, or specialized care.?Their new campaign doubles down on this brand perception, removing the "un" from many of the terms that patients hear in healthcare situations--untreatable, unsolvable, etc.—to show that anything is possible there. It's a good use of wordplay, and the approach of using visuals to tell the story, rather than VO, is also appealing. Buuuuut - does it tell folks anything they don't know, or make medical care at Mayo feel any more accessible or realistic?
Misdirects, exaggerations, and fake products.?They still tell stories but from a very different perspective. This one, from NPO Paid Leave For All and Glamour is aiming to raise awareness of the total absurdity of the U.S. being one of the only countries in the world without a national paid leave policy. To dramatize its ridiculousness, they created a series of fake books teaching babies how to take care of themselves, since their parents will be back at work two weeks after they're born. They promoted it like a real product across display, and enlisted influencers to read from the prototype books on social. It strikes a chord, grabs attention, and drives visitors to the landing page to sign a petition and send a letter to Congress. The landing page could use some help. But the overall awareness and action-building strategy, concept, and execution? Definitely a #frideaworthsharing .
Creative Thinker, Community Builder
1 年love the inspiration <3