Friday5-EP009: 5 Reasons I love this book: The Life-Changing Power of Gratitude by Marc Reklau

Guess what day it is! Yup, it’s Fridaaaaay. And I’m Tammy Zonker bringing you Friday5 on ZTV by the Sea! Today I’m coming to you from Noordwijk Aan Zee – or – “Noordwijk by the Sea” just outside Amsterdam where the Resource Alliance IFC took place this week. IFC Holland is one of the best, truly international fundraising conferences in the world.

We’re here for a couple of weeks learning, retreating and strategic planning; cause that’s what we do on vacation! Today, I want to share 5 reasons why I love this book: The Life-Changing Power of Gratitude by Marc Reklau.

First, let me share WHY I think this book is important to us in the fundraising profession. As you well know, for most of us – our donor retention rate is terrible: on average, we in the U.S. only retain about 45% of our annual donors and only 20% of our first-time donors. Likewise, our development STAFF retention rate is no great shakes either! According to research conducted by Penelope Burk of Cygnus Research and Dr. Adrian Sargeant of the Institute for Sustainable Philanthropy, the main reasons donors stop giving to us are that they don’t feel appreciated, or feel that their gifts are making a difference. In other words, GRATITUDE could go a long way towards keeping our donors and making a bigger difference.

Watch this episode of Friday5 to learn the 5 reasons why I love this book: The Life-Changing Power of Gratitude by Marc Reklau.

If you liked this Friday5 episode, make a comment below and share it and tag @tammyzonker.

If you’d like to participate in LIVE training with me every single month and get access to loads of tools and templates, join my Fundraising Transformers online community at https://www.tammyzonker.com/transformers/

#Friday5 with @tammyzonker on #ZTV #IntentionalFundraiser #FundraisingTransformers #nonprofits #donorlove