The Friday Thing #805

The Friday Thing #805

Steve Clayton Steve Clayton

Steve Clayton

Vice President, Microsoft Communications Strategy

发布日期: 2023年6月24日
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Lots of George fans out there it seems based on feedback from last week…

?

The Friday Thing #805 is a reflection on some very clever AI advertising I have seen of late. I admire how different brands are embracing the zeitgeist of AI. First up, is from Impact – a construction workers recruitment agency. This ad caught my eye and made me smile. ChatGPT isn’t going to build a building anytime soon ??

an image of a building that is under construction, wrapped with an advert that says "hey Chat GPT finish this building...."

Next up was McDonald’s who have had some great ads over the years using subtle images based off their products. How about this bus stop sign??

an image of an avdert on the side of a bus stop that asks ChatGPT what is the most iconic burger in the world. the response is a detailed text output that explains the Mc Donald's Big Mac. It's an avdertisement from Mc Donald's

I love how they used the ‘chat prompt’ technique to deliver a ChatGPT generated ad. And then I realized the relevance of the different colours of the text. Very clever.


Finally, Nikon nailed it with their Don’t Give Up On The Real World campaign. One image from that is below with /imagine prompt :: a latte skatepark in the middle of the desert in Mars. But you really need to watch the video to see the brilliance of this campaign that celebrates the beauty of our natural world.??


That’s all for this week. My two worlds of AI and creativity colliding. I love it.

Happy Friday. On rotation at Casa Clayton this evening is Jamiroquai with ‘Seven Days in Sunny June’. ????

-Steve?

Mattia De Rosa

Solution Specialists Data & AI Director

1 年

…it will do it soon

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Brian Groth

Trainer for Agentforce, Agentic AI, Prompt Engineering, Solution Engineering, Sales. Salesforce & Azure certifications.

1 年

Brilliant ads, especially from Nikon.

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Jonathan Banks

Photographer and Director of Photobanks Ltd.

1 年

Thanks - the Nikon adverts awesome!

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Geoffrey Colon

21st Century Consultant ? Strategy @ Digital Surgeons ? Founder of Creative Studies Podcast + Store ? Co-Founder, Everything Else ? Ex Microsoft | Dell | Ogilvy

1 年

My fave Jamiroquai track too. That Nikon ad! AI will also make us realize how human we are. Thanks for sharing.

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