Friday Reflections: Are You Lovin' the GDPR Yet?
Chris Spears
Building a Global Wellness Brand (Orderly Wellness); we are at the intersection of Medication, HealthTech, Mental Health, Nutrition, and Fitness.
Can the EU's General Data Protection Regulation (GDPR) help you deliver value to your customers? Maybe. But in these early days of the law marketers are facing challenges.
We took a look this week at the fallout from the sweeping data privacy law in How to Deliver Value to Your Customers Post-GDPR. In a related post on LinkedIn, I offered 4 Ways Marketers Can Deliver Greater Value to Customers.
Let me also suggest reading:
- How to Cope With GDPR: New EU Data Law Promises Big Changes for Marketers
- Consent and Data Governance
- Data Security & International Transfers
- Data Retention, Erasure, Access Requests, Preference Management
- The GDPR Is Here: Is Your Site Still Accessible in the EU?
Challenges abound, don't they? As we all know, excellent, effortless customer experience is easy to discuss but hard to provide. Arke starts with the end in mind and asks its clients to focus on the business problems they hope to solve. We shared our process in How You Can Provide Effortless Customer Experience.
On this first full weekend of summer, let me wish a wonderful time with family and friends.