Friday Reflections: Differentiate on Experience

How do you differentiate products or services that look very similar to 100 other products or services?

In an era of iterative digital innovation that enables companies of all sizes and all geographies to be equally as efficient and profitable, it’s a fundamental question. This week, we explored why it's important to ‘Differentiate on Experience’ to Sell More Products and Services.

Experience is the not-so-secret ingredient for all businesses today, including financial firms. In fact, retail banks must redouble efforts to personalize their product and service offerings to future-proof their businesses and retain their customers, according to a new report by The Boston Consulting Group (BCG). Read how Personalization Gives Retail Banks a Competitive Edge on CustomerThink.

Earlier this week, I explored why Technology Is Useless … Unless it Addresses the Needs of People. People are the heart of every digital transformation. Their wants and needs should drive every corporate technology decision. But too often, organizations make technology the priority, he explained.

Do you agree? Id love to hear your thoughts.

We'll be sharing our own thoughts at several upcoming events.

• TMSA Logistics Marketing & Sales Conference takes place in Fort Myers, Florida June 10 to 12. Michael Stewart will be attending this event, which focuses on organizational alignment as an accelerant to an organization’s growth and success.
• WIT Connect — a sold-out Women in Technology event for science, technology, engineering, arts and math (STEAM) leaders — takes place June 21 at the Georgia Aquarium. Arke is a silver sponsor, and Arke VP of Strategy Margaret will be there, hosting nine other influential women.

For now, let's all look forward to a great weekend. The weather looks great in our hometown on Saturday, but then It's Always Sunny in Atlanta!