Friday Fuel | May 13, 2022
Market Update –
The Housing Market Is Passing an Inflection Point This Spring, on the Way to More Balanced Conditions – Zillow Research
Annual home price appreciation has accelerated to record highs in each of the past 12 months, after surpassing the mid-2000s housing-bubble high watermark of 11.9% in April 2021. That run of records is likely to end soon, as the housing market passes an inflection point. That doesn’t mean a housing crash is coming or even that prices will fall, but rather that the pace of price growth is likely to decelerate and more homes will be available for sale. This rebalancing would be welcome news for buyers, especially those purchasing their first home.
https://www.zillow.com/research/housing-market-inflection-31005/
The Film Room –
On this week's Deep Dive, KCM President - David Childers, gives an important update on forbearance and foreclosures and what recent changes on these topics mean for the housing market.
https://youtu.be/hT54NCc_Udk
Tune Up –
Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out?
The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.
https://www.audible.com/pd/The-Psychology-of-Money-Audiobook/B08D9TXF3H
The Bullpen –
Working with sellers in a market shift: 7 dos and don'ts – inMan
If you haven’t gone through a number of shifts over the years, review these fine-tuned strategies for each change in the market. Critical to any strategy is an understanding of the fundamentals under the surface behaviors.
https://www.inman.com/2022/05/10/working-with-sellers-in-a-shift-7-dos-and-donts/
Tip of the Week –
“Don’t be afraid to ditch your presentation agenda if the prospect is focusing on a different topic or area.”
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Have a wonderful weekend!