Friday Digital Digest 27/09/2024 - LinkedIn’s new Revenue Attribution Report, X losing users, and how AI can be a powerful tool for marketing and PR
This week’s Digital Digest weekly news round-up includes; LinkedIn’s new Revenue Attribution Report, X losing users, and how AI can be a powerful tool for marketing and Public Relations professionals.
We also give you some tips on how to utilise AI as a marketing or PR professional.
NEWS??
This report focuses on in-app ad spend and provides more specific insight into the results that your campaigns are actually driving in the app, so you’re able to quantify and adjust your campaigns.
X has seen a significant decline in users in both the US and UK in recent months, as Musk has continued to double down on his political stances both around the upcoming US election and in response to the UK riots earlier this year.
At AI Deciphered, PRWeek, Campaign U.S. and MM+M’s inaugural conference discussed how AI is a powerful tool that helps expand capabilities and improve productivity with 83% of PR agencies advising they’ve used AI this year.?
This week you may have noticed that quite a lot of your social media connections are sharing a story that says they do not allow Meta to use any of their data, however this does nothing at all and you can actually opt out by heading to the ‘privacy center’ section in your settings, privating your account also reduces this as Meta are only scraping public posts.
Although primarily for ecommerce sites, research has shown that consumers use websites to find out more about a brand or product in the period between the US black Friday deals and post christmas sales. So if you are considering giving less resource to your website, it may be time to rethink.
DIGITAL DIGEST
??How to utilise AI as Marketing/PR professional??
领英推荐
One of the news items was from PR Week discussing how useful AI can be as a tool for PR and marketing professionals, so below we’ve listed out just some of the way you can use it help you focus on creativity.
Content creation
Using an AI tool can get you out of those dreaded writers by helping to generate blog post ideas and outlines, social media content to complement, and even press release drafts.
You can also use it put together a basic structure for content calendars and social media strategies
Research and analysis
One of the most useful applications of AI is summarising long articles or reports so you can understand the key points quickly, whether that’s ahead of a meeting or brainstorming ideas.
You can also use it to create personas for target audiences.
Time management and productivity
Working in marketing or PR (especially if you’re agency based) can mean that you have a lot of different tasks to juggle, AI can help you to create task lists and prioritise your workload.
It can also help you to draft meeting minutes and action items and if you use Notion or similar create workflow templates for recurring tasks
Some of the most commonly used AI tools are ChatGPT, Claude.ai, MidJourney, Dall-E, Otter.ai and Grammaly.
WORTH A WATCH ??
How prominent female figures are represented in the press and media is still a big debate, this documentary from 2011 explores the idea in more detail and how its portrayal has affected women in business, politics, and life in general.?
You can watch Miss Representation on YouTube for ￡2.49
We’ll be taking a break next week with normal service resuming on the 11th October.