Friday Digital Digest 17/01/2024 - Meta is all change, Elon turns attention to Germany, and LLM affects search affects search rankings
This week’s edition of our Digital Digest highlights the top news from this week including; All of Meta’s changes ahead of the inauguration, Elon criticises Germany’s politics, and a Google search rankings study highlights the importance of LLM.
Plus we’ve selected a documentary that looks at the downfall of PR and reputation management company Bell Pottinger.
NEWS??
Not happy with criticising the UK government and the UK’s other political parties, Elon has now moved his attention onto Germany. This of course could be a little problematic for him as he relies on Germany for his EU operations.
Meta has made a number of changes ahead of the second Trump administration, Nick Clegg stepped down last week, third party fact checkers are out and Dana White is now on the board of directors, as well as department moves to red states.
领英推荐
A new wave of AI financial advisors are targeting Gen Z and Millennials who are living paycheque to paycheque, and whilst the advice its dispensing isn’t bad, it’s the constant upselling of services which is coming under fire.
But is it jumping out of the frying pan and into the fire? Droves of TikTok users have downloaded RedNote ahead of the TikTok ban on Jan 19th. But critics have voiced concerns over the fact it has had reports of censorship around posts that criticise the Chinese government.
An interesting new study has found that number one page rankings seem to correlate with LLM mentions, whilst generative engine search is still a new frontier it seems to be having a huge impact already.
WORTH A WATCH ??
This week’s worth a watch is the story behind Bell Bottinger, a PR and reputation management company founded by Lord Bell who advised Margaret Thatcher on media matters. It delves into the firm’s clients, some of whom paid six figure sums to stir up tensions.?
You can watch Influence directly on its website.